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Web Exclusive: LinkedIn Provides Marketing Platform for ODPHP
The Office of Disease Prevention and Health Promotion is using LinkedIn as the platform to launch their Healthy People...
Web Exclusive: Inside Tips on Marketing Hospital Services to Boomers
There is a booming opportunity for marketers to target the aging patient population. An expert from Banner Health...
Web Exclusive: Big Marketing on a Small Budget
In order for healthcare marketers to be credible, they need to be able to prove the worth of their efforts. Learn how...
Web Exclusive: Physician Referrals: A Marketer's Goldmine
As the healthcare landscape continues to be fluid and amorphous, marketers crave the knowhow for building, tracking...
Web Exclusive: How to Get the Most from a Celebrity Hospital Visit
Shaq, Heidi Klum, Britney Spears…these familiar faces have been used to market a slew of products. But are...
Web Exclusive: Googled: How One Hospital Boosted Its Search Results
Sometimes, there's a thin line separating hospital marketing messages from spam. Luring potential patients to your...
Web Exclusive: Hospital Marketing Costs Remain Cause for Concern
Even though the economy is on the rebound, hospital executives remain wary of launching big-budget marketing...
Web Exclusive: Michigan Hospitals Open Senior Emergency Departments
A group of hospitals in Michigan has opened, within its existing EDs, specially equipped emergency units designed and...
Web Exclusive: Lap-Band Surgery Campaign Thin on Info, Says LAPHD
A billboard campaign for an adjustable gastric banding surgery downplays the procedure's risks, charges the Los...
Web Exclusive: CA Hospitals Promote Breastfeeding Programs
Hospitals in California are taking a more active role in encouraging new mothers to breastfeed babies, especially those...
Webcast: The Power of Primary Care in an Era of Change
The government is pushing for healthcare providers to assume more responsibility for managing the care continuum, which...
Webcast: Proven Strategies to Market Women’s Services
Women are a vital audience to reach—is your marketing cutting it? As the primary healthcare decision-makers and the key...