CMO Briefings: What CMOs Need to Know and Do

The health IT industry has spent the last 15 years and untold dollars making a concentrated effort to modernize and transform healthcare. Most healthcare leaders know there's plenty of pain along the way; IT and clinical leaders have heard complaints from colleagues about everything from lost productivity to the diminishment of the medical profession. But we are past the tipping point; EHRs are here to stay. Nevertheless, we still have a long way to go before we realize all of promised benefits of this technology.