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Slideshow: Hands-On Robotic Surgery Promo Connects with Shoppers


5. Urologist Promotes Robotic Surgery

Saint Barnabas physicians staffed the robotic surgery display, answering questions and showing visitors how they use the robot to perform complex, but common procedures. Urologist Michael D. LaSalle, MD, approached the marketing department with the idea for the robotics display, which fit naturally with the hospital's ongoing promotional relationship with The Mall at Short Hills. LaSalle also works with a local high school robotics team, (pictured) called the "Landroids." (Photo credit: Saint Barnabas Medical Center)

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