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Slideshow: Hands-On Robotic Surgery Promo Connects with Shoppers

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3. da Vinci Draws a Crowd

The marketing department set a goal to have 250 people try each machine. The turnout and response to the display was tremendous. About 500 visitors test drove the robots that day, and the hospital estimates the display attracted more than 1,000 spectators. (Photo credit: Saint Barnabas Medical Center)

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