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Slideshow: Hands-On Robotic Surgery Promo Connects with Shoppers

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1. Mall Ad 'Test Drive'

By 1 p.m. on December 15 and 16, 2012, thousands of shoppers paused their holiday shopping to view an exhibit just outside Macy's at New Jersey's Mall at Short Hills. It wasn't for pictures with Santa. Men, women, and children lined up to operate two da Vinci robots through a collaborative marketing effort by Intuitive Surgical, which designs and builds the da Vinci robot surgical systems, mall administration, and nearby Saint Barnabas Medical Center.

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