Costco has entered the health IT business with a nationwide rollout of a cloud-based electronic health record designed for small physician practices. Following a successful pilot in a few regions, the giant price club is offering Allscripts' MyWay EHR through a value-added reseller, Etransmedia, just as a lot of small practices are finally jumping into the market to take advantage of government EHR incentives. Costco is pricing its MyWay package at $599 per doctor per month, or $499 for physicians who become "executive members" of Costco.