Service disruptions in the final hours before the March 31 deadline for health insurance enrollment generated fresh public-relations troubles for the Obama administration. Once again, healthcare.gov and some state exchanges' websites failed to work properly. Yet as Obamacare's supporters and opponents sniped at each other, one group stayed above the fray: the tech companies that actually built the dysfunctional health-exchange websites. Glitches, delays, and spiraling costs have plagued state-level insurance websites developed by companies including Maximus and IBM in Minnesota, Oracle in Oregon, and Xerox in Nevada.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
...
