In less than a week, the digital health market received both an unprecedented endorsement and a biting criticism. Earlier this month, England’s National Health Service (NHS) made an announcement to provide millions of patients in the U.K. with free tech for conditions like heart disease and diabetes. And here in the U.S., just days before, the CEO of the American Medical Association (AMA) described the digital health industry as peddling apps and devices that "impede care, confuse patients and waste our time."