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In Defense of Grady: Why Marketing May Revive the Struggling Hospital
Atlanta's Grady Memorial Hospital has come under fire for increasing its marketing budget when some say it should use that money to improve care. But an aggressive marketing strategy is essential to its success.
Marketing can bring in the high-incidence high-contribution clinical intake that leads to long-term financial sustainability. We can only accomplish our healthcare mission by being shrewd marketers. Those that aspire to be the most charitable among us need to also become the most savvy marketers. http://www.turnupyourvolume.com/?p=1724