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Hospital Marketing Puts Focus on Physicians
Effective physician input is crucial to a successful strategic marketing plan.
I agree with Patrick. I am stunned that anyone would attempt to write a marketing plan without physician input. From a research AND a buy-in perspective, it's SOP to me ...
What an amazing statement, "only recently have marketers begun to see physicians as valuable partners in the strategic planning process". How could any hospital put together a meaningful strategic or marketing plan without substantial input from physicians? Especially when you are talking about a clinical line of service. Any marketer who doesn't understand the primacy of physicians in the hospital is simply wasting precious time and resources.