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Reaching the Wireless Patient

Mobile-specific sites and geotargeting are among the methods hospital marketers are using to reach potential patients.

1 comments on "Reaching the Wireless Patient"
matt.bigelow (10/22/2010 at 10:58 AM)

Great round up. And this trend will only ramp up in the near future as the percentage of U.S. adults with a smart phone continues to increase. There's no more natural way to put health and wellness in the hands of patients than by making this information available via a mobile phone.