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Michigan Hospital Looks for Patients North of the Border



Promoting healthcare services to Canadians is nothing new for hospitals in border communities. But a campaign launched by a Michigan hospital is targeting procedures and operations Canadians need the most.



2 comments on "Michigan Hospital Looks for Patients North of the Border"
Bill Lindsay (1/20/2011 at 4:11 PM)

What Port Huron Hospital is doing to increase access to care for its neighbors to the north is a great way to drive business. In addition to the traditional marketing tactics the hospital has undertaken, the hospital would be wise to utilize social media channels, too. Driving awareness of these special operations or procedures, and the benefit of having them readily available at Port Huron, could be effectively highlighted through Facebook and/or Twitter. Port Huron Hospital could even place Facebook ads targeting Canadian residents and drive clicks to its fan page, where it could then host timely info on its diagnostic and orthopedic services and short wait times. Just a thought!
Todd (1/19/2011 at 1:17 PM)

Brian Peters just articulated why health insurance premiums continue to increase so significantly. Medicare and Medicaid reimbursements have not grown but reimbursements paid by commercial insurance companies and employers sure have. I hope Kathleen Sebelius reads this article.