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Disney Reaches Into Maternity Wards

A marketing campaign from the Walt Disney Company will have reps visiting  hundreds of maternity hospitals in the U.S. this spring to hand out free baby apparel. But a child advocacy group suggests hospitals may not be the proper setting for Disney's marketing effort.

2 comments on "Disney Reaches Into Maternity Wards"
Grandma (2/18/2011 at 2:54 PM)

Disney's marketing effort moving in on hospitals from the time of birth is a disgusting ploy and I hope hospitals will continue to respect the privacy of its patients and keep corporati out of that setting. Soon enough the baby and mother will be bombarded by greedy corporate tactics, loud and disgusting television ads and other distasteful mongering. Leave our families alone at such a special time as birth.
Barb (2/17/2011 at 12:05 PM)

Hopefully, Disney is advocating for exclusively breastfeeding your baby and is a breastfeeding friendly company for its employees and visitors to its parks.