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Humor's Role in Healthcare Marketing

Mixing healthcare messaging and humor can be risky. There are rewards for getting it right, but it takes a deft hand to negotiate the line between the type of funny that brings in business and wins awards versus the type of funny that raises eyebrows.

1 comments on "Humor's Role in Healthcare Marketing"
roxablan (5/18/2011 at 11:42 AM)

When it comes to healthcare marketing, using humor can be a rewarding tactic. Afterall, people living with severe medical conditions or facing crucial decisions regarding insurance, hospitalization and choices in care don't want to be constantly inundated with bleak messages. Life is tough, and decisions related to healthcare are serious. But seeing the humor in trying circumstances is also healthy and life-affirming. It's puts it all in perspective. We should remember that, so very often, laughter is the best medicine.