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6 Google+ Positives for Healthcare
Google’s latest foray into social networking holds promise for healthcare organizations. Business networking opportunities, a user-friendly setup, and specific settings are just a few Google+ advantages.
Dan[INVALID]agree on all points. Kevin[INVALID]You can add anyone you want to a circle[INVALID]if they do not add you back nothing you send will reach them (much like Facebook). Another solution may be to have patients opt-in[INVALID]they would sign up for one or more of your circles.
Bring on the competition! So many of these features could be easily incorporated into Facebook. If nothing else, the entry of the Google+ gorilla will push Facebook even harder to innovate. For now, though, most healthcare marketers are fetter fishing where the fish are (Facebook) than chasing this shiny new object.
As stated, "The keystone feature Google+ is the ability to sort your contacts into groups" and send "to all patients or only to those who are interested in one particular topic." But what about your contacts' rights to not be included? Maybe that does not matter for social interactions, but if this is going to be used in healthcare, shouldn't it be a two-way street, where both parties agree to be in a "circle"? In other words, a patient may not want to be in your Diabetes circle.