Intelligence Unit
Special Reports
Special Events
Subscribe
Sponsored
Departments
- Leadership
- Finance
- Technology
- Physicians
- Community Hospitals
- Health Plans
- Marketing
- Quality
- Nursing
- HR
Follow Us
Marketing a Merger: Assessing the Brand, Forming a Culture
As more health systems look to consolidate and merge, marketers must work to build brand recognition, a common culture, and a communication structure both internally and externally.
Great read about Marketing a Merger: Assessing the Brand, Forming a Culture. Just read an excellent white paper on strategies for successful merger integration http://bit.ly/pGoP25