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Marketing a Merger: Assessing the Brand, Forming a Culture



As more health systems look to consolidate and merge, marketers must work to build brand recognition, a common culture, and a communication structure both internally and externally.



1 comments on "Marketing a Merger: Assessing the Brand, Forming a Culture"
gnanesh.ps (7/21/2011 at 8:24 AM)

Great read about Marketing a Merger: Assessing the Brand, Forming a Culture. Just read an excellent white paper on strategies for successful merger integration http://bit.ly/pGoP25