Intelligence Unit Special Reports Special Events Subscribe Sponsored Departments Follow Us

Twitter Facebook LinkedIn RSS

Aetna Scores with Interactive Patient Engagement Game

The goal of Aetna's online wellness platform is to engage patient-consumers in their own health and encourage them to live healthier lifestyles. The insurer has tapped into technology, social media, gamification, and behavioral health principals to create a site that's part motivation, part information, part action plan, and a whole lot of fun.

1 comments on "Aetna Scores with Interactive Patient Engagement Game"
elaine (11/16/2011 at 7:04 PM)

But based on, they only have 5,800-ish unique users as of last month and it worries me that all this talk about gamification and engagement is a little bit of a hype / bubble for consumer health apps.