Intelligence Unit Special Reports Special Events Subscribe Sponsored Departments Follow Us

Twitter Facebook LinkedIn RSS

At SXSW, Hipsters Look for Healthcare Tech Tipping Point



South by Southwest, the annual film, music, and tech event that made Twitter a household word, now has its sights set squarely on the business of healthcare. Get ready for more technology-fueled disruption than ever before.



2 comments on "At SXSW, Hipsters Look for Healthcare Tech Tipping Point"
PJoseph (3/14/2012 at 10:54 AM)

Hey, Tom Noland and Shankar Ram of Humana. If Humana is serious about really helping customers, why did you send me, a long-time Humana customer, a paper calendar with pretty pictures on it? Is that an idea from your innovation center? How does that help me be healthier? How does that reduce healthcare costs? Is sending me a calendar the best way to spend your 20%? I don't think so. For your innovation center, hire people from Zappo's and Netflix, not healthcare, who really know how to motivate me to change my behavior, reward me for doing what's best, and make me feel good about it. Align your SXSW speeches with action, please. Change to healthcare delivery cannot happen without bringing in successful people from OUTSIDE healthcare.
Doug Naegele (3/14/2012 at 9:37 AM)

The line "Smartphones are no panacea..." is a great one, in that it acknowledges that not all patients are healthy, upper-income iPhone users. SmokefreeTXT, a product Infield Health built for the National Cancer Institute, works on SMS specifically to reach a non-smartphone market: teens. Let's remember that the very people who need health advice are sometimes not carrying shiny iPhone 4S's. Doug Naegele Infield Health