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Hospital Hypocrisy on Sponsorship Must End



When hospitals cross the line between enjoying a beneficial corporate relationship and sending mixed health messages to patients, corporate sponsorships can shift from asset to liability.



10 comments on "Hospital Hypocrisy on Sponsorship Must End"
Dana (5/1/2012 at 5:29 PM)

When formula is necessary, women should be able to decide which brands to use by referring to a pediatrician, rather than being limited to the contracts hospitals have with a formula companies. Even though these samples are "free," they end up costing more because mothers are likely to stick with the particular brand they receive in hospitals. These can cost up to $700 per year more than the cheaper alternative brands. Public health should come before corporate profits. The industry makes its profits by ensuring that less women breastfeed their babies. In some hospitals, formula companies provide two different discharge bags: one for moms who intend to formula feed and one for those who intend to breastfeed. And inside the breastfeeding bag, they place infant formula and coupons for more infant formula. This is straightforward attempt to convert these mothers to formula feeders and increase profits. The problem isn't in the use of infant formula when it's necessary, but in the way hospitals are serving as marketing venues for these companies. http://www.citizen.org/pressroom/pressroomredirect.cfm?ID=3578
16788044 (4/26/2012 at 2:24 PM)

Really, you want to pick on breast feeding...that's the best you can do. There are countless mothers who cannot or choose not to breastfeed. If you don't have an ooption for them what message does that send??? And don't say that you addressed this in your article, your one sentence attempt at appeasing these individuals is insulting. If you are going to bash hospitals for being hypocritical at least choose something meaningful. The fast food example is good, you should have started out with that and given it most of the attention. Now I just think that whoever wrote the article is one of those crazy breast feeding mongors who did this until their kids were 5.
M. Bennet Broner (4/19/2012 at 8:15 PM)

I spent a great deal of time at Hollywood (Florida) Memorial Hospital as my sister was dying there. I always found it funny that the McDonald's in the lobby had its own 'crash cart'. Did this say something about the food? However, if we are to rail against unhealthy food in hospitals, we should also look at their cafeterias. Sometimes serving cultural favorites is not the best idea!
kakistocraphobe (4/19/2012 at 1:20 PM)

We absolutely MUST remove all sodas from hospitals. All those little bubbles coming out are wrecking our planet. There are over a trillion carbonated (as in carbon dioxide) beverages being drunk every year. No more beer, sodas or champagne for anyone who believes in man-made global climate change. That includes you, Al "Gordo" Gore.
Stephen (4/19/2012 at 12:12 PM)

When I was in the hospital, I had EXTREME, painful complications breastfeeding. THANKFULLY, the kind folks at the Food Court Burger King made my infant a free sample of pureed chicken fingers, with fries and Coke-concentrate, which he loved. PROBLEM SOLVED! We swaddled him in a gratis ExxonMobil blanket and brought him home in the Oscar Meyer Weiner Babymobile (yes, we took pictures on our sweet Canon G1x DSLR!). Also, NPR hates babies and everyone that has ever been one.
bobbie (4/18/2012 at 4:27 PM)

I was very committed to the prospect of breastfeeding yet had extreme complications in doing so. The free formula samples that were provided at discharge were greatly appreciated and very helpful in those first few weeks of breastfeeding difficulty. Please, this politically correct posturing has to stop at some sensible point. Let adults make their own choices on whether to choose to breastfeed or to eat fast food. Its called freedom and its what America was founded on. We have the right to make unhealthy choices and to die from them.
Julie D (4/18/2012 at 2:52 PM)

Really? This is nonsense!!I do not hava a problem with the free formula samples or McDonalds in hospitals. I can make wise choices.
William (4/18/2012 at 2:16 PM)

This article seems a little extreme. My wife primarily breastfed, but there were times when we did use formula. And, yes, that included the free samples. As far as fast food, there truly are healthy options available at most fast food restaurants. And, if I want to have a hamburger at a hospital cafeteria, so what? That's my choice. Just like it will be my choice the next day to have a salad. As long as healthy options exist, I don't see a problem. If you want to take this to extremes, how about not letting doctors or nurses that smoke work in a hospital (and plenty of them do). How about not allowing obese people to work in a hospital- after all, isn't that the same sort of hypocricy?
Thomas (4/18/2012 at 12:58 PM)

Yes, by all means, let's cave to the pressure of the unapologetically self-righteous, even to the point of searching providers' trash cans for fast-food wrappers. Heaven forbid a hard-working nurse or janitor pick up a burger and fries (which, of course, can probably be found in the hospital cafeteria). Please forgive the parents who just want to give their children (and maybe even themselves) a little comfort what is often the world's most uncomfortable place. And thank you, Marianne, for providing a completely predictable, unoriginal and empty-minded look at this issue. Health Leaders, indeed. Shoulda just run the release.
Clark Kent (4/18/2012 at 12:48 PM)

How funny that you cite the Huffinton Post and NPR in your story. Talk about hypocrisy, Huffington and NPR, which are two of the main media outlets for abortion/infanticide promoters are now giving Americans advice on how best to care for their children? When they stop promoting abortion I'll turn to them for advice on what to feed my kids. Hillarious.