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What 'Mad Men' Can Teach Hospital Marketers
Sharp hospital marketing executives can learn some valuable lessons about branding, public relations crises, and rule-bending from Don Draper, the charismatic protagonist of the cable television series, Mad Men.
Don Draper also suggests that "image is everything." That's a bit of the 1960's for sure. Today, brand marketers are seeing that transparency, genuineness, and corporate responsibility also pay big dividends. Wonder what Don would say to that?