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Celebrity Ties Benefit Hospitals—When Alignment is Right

"The celebrity is not the star; our medicine is the star," says Julie Amor, vice president of marketing at The University of Kansas Hospital. Her organization has twice seen success with marketing campaigns headlined by well-known, relatable, and respected actors.

1 comments on "Celebrity Ties Benefit Hospitals—When Alignment is Right"
Christine Ricci (7/25/2012 at 12:50 PM)

KU has done an outstanding job leveraging celebrity talent to align with their brand and to influence market perceptions. This article is spot on.