Celebrity Ties Benefit Hospitals—When Alignment is Right

"The celebrity is not the star; our medicine is the star," says Julie Amor, vice president of marketing at The University of Kansas Hospital. Her organization has twice seen success with marketing campaigns headlined by well-known, relatable, and respected actors.

Return to Article

Make a Comment

1 comments on "Celebrity Ties Benefit Hospitals—When Alignment is Right"

Christine Ricci (7/25/2012 at 12:50 PM)

KU has done an outstanding job leveraging celebrity talent to align with their brand and to influence market perceptions. This article is spot on.