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Goodbye, Physician Relations; Hello, Business Growth



When a Texas health system realized it needed to drive up volume in order to remain competitive, it looked to re-tool its physician relations strategy. If this model takes off, physician liaisons could soon be a thing of the past.



7 comments on "Goodbye, Physician Relations; Hello, Business Growth"
Cade (11/30/2012 at 10:50 AM)

There is an interesting article that I read called Transitioning from liaison to growth specialist. The article talked about how the r of the liaison wasn't going away it was just changing to a growth specialist with the help of a healthcare crm. http://marketware.com/transitioning-from-liaison-to-growth-specialist/
Lou (7/27/2012 at 11:46 AM)

I have seeing rapid growth in number of physicians in the Houston area moving to a concierge medical practice model limiting number of patients in their practices in exchange for high upfront annual fees. How does this trend fit with the strategies recommended in this article.
James (7/26/2012 at 10:24 AM)

Has anyone, God forbid, measured physician satisfaction with the model?
Kimberly (7/24/2012 at 9:57 AM)

Has anyone measured patient satisfaction with the model or is it all about the bottom line?
Rochell Pierce (7/24/2012 at 12:40 AM)

Good comment Cindy. I walked away scratching my head as well.
Connie Lamb (7/18/2012 at 12:24 PM)

The article does not discuss specifically the differences in the role of a typical physician liaison vs. the physician relations role other than the focus on volume growth vs. activity. Could someone elaborate on the differences in roles and recommend a transition process? Thanks
Cindy (7/18/2012 at 12:13 PM)

This story must be missing some key information, because it reads as if this system simply renamed and retooled its Physician Relations program to do what it always should have been doing (and exactly what almost all Physician Relations programs already do): set specific growth targets aligned with strategic plans and incent the personnel for hitting those targets. The whole point of any Physician Relations program is Business Growth. Physicians are, and will always be, the key to hospital volumes, so no matter what you call it, Physician Relations programs aren't going away. Just the opposite is true.