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A Colonoscopy Campaign for Gilligan’s Island Watchers



How can hospitals persuade baby boomers to schedule colonoscopies? Combine a nostalgic pop-culture reference with smart online advertising.



1 comments on "A Colonoscopy Campaign for Gilligan’s Island Watchers"
Charles Falls (10/31/2012 at 4:45 PM)

I love this concept, but wish you would have included the print and tv work in the story so we could see what they did. For those who feel the same, here's the link to the website where you can get the basic idea: http://www.medstargoodsam.org/time And here's the link to the page with the jingles: http://www.medstargoodsam.org/npt.cfm?id=558633 Well done.