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How a Bariatric Surgery Campaign Generated 20M Impressions

A Baltimore-area medical center's web-centric campaign uses unique messaging, online display ads, and paid search along with radio and print ads to target obese adults who want to get healthy.

1 comments on "How a Bariatric Surgery Campaign Generated 20M Impressions"
Larry Asher (3/7/2013 at 10:52 AM)

I don't see how this campaign is any different from hundreds of other weight loss surgery efforts run by hospitals across the country? Where's the insight and new angle we could learn from? It would help to know what the investment was in this campaign. Without it you can't measure ROI, just clicks and page visits, which really don't tell you much. P.S. it's "complemented"