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Unified Branding is Tougher Than You Think

Creating a cohesive, integrated brand across multiple service lines is a particularly difficult for hospitals and health systems, which often must conform to changes resulting from of a merger or partnership.

1 comments on "Unified Branding is Tougher Than You Think"
Anthony (4/3/2013 at 4:51 PM)

Living in this market I can tell you the local press skewered both campaigns. The sad fact is if you have to clarify and explain what these logos and symbols mean, you have missed the mark. Period. One only wonders how much $ they spent on the rebranding.