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7 Deadly Words of Healthcare Marketing



Being descriptive in healthcare marketing can be a challenge when you stop using the seven words that no longer have the power to distinguish your organization or its services from those of your competitors.



3 comments on "7 Deadly Words of Healthcare Marketing"
Nirav Desai (5/30/2013 at 3:15 PM)

This is a great list. I agree that these are generally meaningless to patients, but they might have been useful for providers at a time when they were underused. Now they are so overused that they are undifferentiating. They also try to be so "comprehensive" that they don't convey real benefits. I think the challenge that many healthcare marketers have is that they want to say so much that they have to try to come up with all-encompassing words. Instead, if they could spend more time understanding their target audience's hot buttons, they could focus their message around just those and be much more specific and benefit-oriented.
eric brody (5/30/2013 at 9:54 AM)

Everyone involved in healthcare marketing – whether they're on client or agency side of the desk – should certainly appreciate and be able to relate to your ideas. Rather than comment on each of the "7 deadly words" and whether they should NEVER be used internally or externally [INVALID] I think the more important idea is that healthcare marketing can much more effectively connect with and engage audiences in more meaningful ways. Eric Brody President, Trajectory
Patrick T. Buckley (5/29/2013 at 5:30 PM)

Seven more deadly words of healthcare marketing: Seamless System Personalized Experienced State of the art World Class Compassionate