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Marketing Deal Has Patients Asking, 'Who's the Doctor Here?'

An agreement for exclusive hospital marketing privileges between fiercely competitive, neighboring organizations has led to misleading branding. Now patients in Syracuse are suffering the consequences of the deal brokered by a global marketing giant.

1 comments on "Marketing Deal Has Patients Asking, 'Who's the Doctor Here?'"
Elizabeth Corcoran (2/19/2014 at 2:15 PM)

As a former risk manager, I would imagine that if a patient were treated in the first aid tent and something went awry, Crouse could inadvertently be brought into the lawsuit because the patient would believe she was being treated by a caregiver from Crouse (Mduba v. Benedictine Hospital).