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HealthLeaders Media uses cutting-edge web technology to deliver practical, informative, and engaging live events focused on the key areas of interest listed below. With just a few clicks of your mouse, you can tune in to industry experts as they offer tips, insights, and real-life examples that will help you meet the many challenges of today’s complex healthcare environment. Register for any of these upcoming webcasts today!
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Surgical Services: Maximize OR efficiency to improve patient care
Poor scheduling, staffing inefficiencies, misused space-these are just a few of the factors that can prevent your hospital's operating room from delivering efficient, profitable, and high-quality care. Join HealthLeaders Media for this FREE Webcast sponsored by Surgical Information Systems (SIS). During this 90-minute program, three expert presenters will share what has worked for their hospitals and you will gain valuable lessons that will improve your surgical business line.
Price: FREE
5 Ways to Hospital-Physician Quality: Goals, Incentives, Dialogue, Staff, IT
Both hospitals and physicians agree on the need for constant quality improvement, but there are barriers: poor communication, misaligned physician incentives, weak infrastructure for quality, and lack of common, transparent goals. During this HealthLeaders Media webcast, you'll hear from two medical directors of quality who have guided their organizations through proven strategies that bring together hospitals and physicians in cohesive plans.
Price: $379.00
Use Call Centers to Grow Market Share and Measure Marketing ROI
No matter the size or budget of your facility, this program will help you overcome obstacles from leadership resistance to formulating the best growth and/or alignment strategy for your organization's call center. You'll learn how two hospitals successfully used their call centers to measure the ROI for all of their marketing efforts and you'll get valuable takeaways to begin the process at your own hospital or health system.
Price: $259.00
Case Studies in ER Marketing: Three Targeted Efforts That are Getting Results
The ER is the front door to your hospital, accounting for a significant amount of admissions. And with about 70% of ER traffic as walk-ins, consumers have time to decide which hospital to choose for their care. If you have the right marketing message, consumers will choose you.
Price: $259.00
Lessons on Giving Patients Price and Quality Data: Move Now or Suffer Later
In this 90-minute Webcast you'll hear how Alegent Health's senior leadership team implemented 'My Cost', a web-based tool designed to calculate personally relevant treatment costs based on a number of customer-specific factors. Learn from their journey of success through a three-point consumer strategy that includes concepts and ideas that are adaptable to almost any size organization and budget.
Price: $379.00
Physician Compensation Planning: Key Techniques for End-of-Year Evaluations
A misaligned physician compensation plan can cause a lot of problems for your practice-low productivity, physician discontent, or difficulty recruiting new doctors. If you're not performing an annual assessment of your income distribution formula, you may miss the early warning signs of trouble. Join HealthLeaders Media and two physician compensation experts for this 60-minute audio conference as we explore the evaluation process.
Price: $259.00
Service Line Strategies Workshop 2008: Cardiovascular
In this 90-minute Webcast, physician experts from Sg2, a leading healthcare intelligence company, and Vanderbilt Heart and Vascular Institute explain how to align with key physicians to develop a profitable cardiovascular program that stands out in the market. This presentation highlights real-world examples and shows how Vanderbilt Medical Center turned around its CV service line to improve market share and receive national recognition.
Price: $379.00
Marketing Obstetrics: Strategies for Service Line Campaigns
Obstetrics is a gateway service line—one that can bring years of downstream revenue. To capture and expand your facility's piece of this diverse market you need to distinguish yourself and market your strengths.
Price: $259.00
Marketing to Physicians: Increase Referrals and Grow Market Share
How do you get the attention of busy doctors and move from simply maintaining a "same old" physician relations program to creating a dynamic growth program? Whether your program is in its infancy or needs a boost, this 90-minute HealthLeaders Media Webcast will help you focus your physician sales strategy, increase referrals, get internal buy-in, and measure ROI.
Price: $259.00
Recruiting Today's Physician: Competitive Compensation Packages and Practice Structures
Listen to HealthLeaders Media to hear real-world strategies from two physician recruitment experts as they discuss the increasingly difficult and competitive task of bringing in quality physicians.This 60-minute audio conference covers upfront compensation incentives and practice structures that work in today's market as well successful strategies for working with both physician and administrative partners to align recruitment with organizational initiatives, culture, and growth strategies.
Price: $259.00
OR Overhaul: 5 Surgical Site Improvements Every Leader Should Make Today
Even the most advanced hospitals struggle to overcome the OR's inefficiencies that erode profit margins. Listen to HealthLeaders Media for a 90-minute Webcast about the 5 changes you need to implement today to make your OR more profitable tomorrow.
Price: $379.00
Marketing to Boomers: Strategies to Build Loyalty Now
Bringing boomers into your revenue stream cannot be left to chance. You need smart, proven techniques to reach this key niche market. With such a dynamic demographic you need to reach out to them, engage them, get them into your facility, and build an ongoing relationship with them or your competition will.
Price: $259.00
Service Line Strategies Workshop 2008: Neurosciences
Specialty service lines are critical to hospitals' success with neurosciences among the most profitable. Listen to our three expert speakers for this 90-minute webcast, where they discuss the challenges you may face when creating and branding your Neuroscience service line, as well as strategies for success.
Price: $379.00
Marketing Oncology: Strategies for Service Line Campaigns
During this 90-minute Webcast, expert healthcare marketers discuss the research and strategic planning that should be the foundation of any successful oncology service line campaign. Hear what made their campaigns stand out and what changes they plan to make to future campaigns. This firsthand, real-world knowledge will provide you with valuable information and advice for promoting your organization's oncology services.
Price: $259.00
Physician Alignment Strategies: Choose the Right On-call Compensation Model for Your Hospital
This 90-minute webcast explores the costs and benefits of traditional, emerging, and alternative models for compensating physicians for call coverage and examine the scenarios in which each option would be the best fit.
Price: $379.00
Marketing Your Physician Practice: A guide to growth
The presenters of this audioconference discuss the essential areas healthcare practices should consider when implementing a marketing strategy. These include reseacrch and analysis key to developing a marketing plan, execution and metrics key to the success of a marketing plan, strategies for building patient volume and techniques for using the Internet to attract and retain business
Price: $259.00
Healthcare branding: Advanced strategies to overcome common challenges
This webcast discusses in advanced terms the challenges faced when creating a brand strategy and explains how to overcome them. Our speakers address common barriers to creating a brand strategy, including physician alignment, internal education and team-building, and finding the right partner.
Price: $259.00
Service Line Strategies Workshop: Orthopedics
Listen to HealthLeaders Media for Service Line Strategies Workshop: Orthopedics, this 90-minute Webcast focuses on growth and development of the orthopedic service line through sub-specialization strategies in three major areas: spine, trauma, and joint care. Understand the cost drivers of orthopedics through the eyes of practicing physicians and an industry expert.
Price: $379.00
Supply Chain Success: Physician Preference Can Save Money and Improve Outcomes
During this 90-minute Webcast, explore the tools and strategies hospitals can use to minimize price variations and save money for the hospital or healthcare system, while retaining quality.
Price: $379.00
Proven Compensation Strategies for Part-time Physicians
Listen to HealthLeaders Media for this 60-minute audioconference and discover how to strike the right balance in your part-time physician compensation plans. Hear from leading experts on proven compensation models as well as ways to use a part-time compensation arrangement as a recruitment and retention strategy.
Price: $259.00
5 Easy-to-use New Media Options for Healthcare Marketers
Listen to HealthLeaders Media for this 90-minute Webcast and find the right interactive media for your organization. Learn about new interactive media options to expand your reach and the techniques for successfully incorporating them. Hear from your peers who have found success with these methods. Most importantly, learn about new media you can control.
Price: $259.00
Marketing Cardiology: Strategies for service line campaigns
During this 90-minute Webcast, winners of the 2007 HealthLeaders Media Marketing Awards discuss the research and strategic planning that is the foundation of any successful service line campaign. They share how their cardiac campaigns were executed, from the first stage of planning to measuring final results. Hear what made their campaigns stand out and what changes they plan to make to future campaigns. This firsthand, real-world knowledge will provide you with valuable information and advice for promoting your organization's cardiac services.
Price: $259.00
Preventable Errors: Leadership strategies for the new reimbursement landscape
During this 90 minute Webcast from HealthLeaders Media and Studer Group, learn how to overcome barriers, as well as establish realistic timeframes and goals to prevent errors in three crucial areas: bedsores, injuries from falls and catheter-associated infections.
Price: $379.00
ED Overhaul: 5 Improvements to make today
Listen to HealthLeaders Media for this must-have Webcast and learn from expert panelists how to overcome the ED's unique challenges. Through this 90-minute Webcast, you'll learn the five improvements all hospital leaders should make to improve their emergency departments.
Price: $379.00
Service Line Strategies Workshop: Oncology
Listen to HealthLeaders Media and expert panelists for this 90-minute Webcast. In our popular workshop format, this event offers strategies and advice on developing and defining your cancer program, understanding the national trends and how they impact your hospital. Learn the potential benefits of aligning yourself with physicians and hear advice on how to make your oncology services stand out in a thriving marketplace.
Price: $379.00
Retention strategies to keep top physicians
During this 60-minute audioconference, you'll discover retention strategies that you can implement immediately without breaking the bank. Learn why many physicians leave practices and how you can keep them happy.
Price: $259.00
Measuring ROI of Physician Relations: Strategies to demonstrate the impact of your sales program
During this 90 minute Webcast learn how to create a strong results-driven team and prove a positive ROI. Overcome the challenges of measuring the efforts of your physician relations team and develop the right ROI model for your program.
Price: $259.00
Posting Quality Data: How your hospital can make transparency work
During this 90-minute webcast, three of your peers will provide strategies and tools to manage the great disclosure debate as well as information on what data really matters, what to do with low scores, and how to explain it all to your customers.
Price: $379.00
HCAHPS for Marketers: Manage information not crises
Whether you're expecting your organization's scores to be top-notch or have room for improvement, this 90-minute Webcast will show you how preparation and planning now can help you craft appropriate media responses and prevent the release of patient satisfaction scores from turning into a public relations crisis.
Price: $259.00
Service Line ROI: Financial decison-making to grow your physician practice
During this 60-minute Webcast, learn how to successfully choose the investment that's best for your practice. From conducting a feasibility study to analyzing indirect return on investment, this program will provide you with critical information and tools you need to make the tough decisions and stay competitive
Price: $259.00
Marketing Orthopedics: Strategies for service line campaigns
During this Webcast, expert healthcare marketers and consultants discuss the research and strategic planning that should be the foundation of any successful orthopedic service line campaign. Learn how one hospital has undertaken one such orthopedic marketing plan. From the first stage of planning to measuring final results, hear what worked for them and what they plan to do differently in future campaigns.
Price: $249.00
Strategic Partnerships: Affiliations that win for large and small hospitals
During this Webcast, senior-level executives-one from a large academic medical center and one from a small critical-access hospital-offer their unique perspectives and advice on making the decision to affiliate. Plus, an expert consultant offers a global view and real-world examples of what makes hospital affiliations succeed or fail.
Price: $379.00
Marketing to Women: Proven techniques to reach key healthcare decision-makers
During this Webcast, learn how targeting women with effective marketing and programs directly affects your hospital's bottom line. Hear from two hospitals that are reaping the benefits of marketing to women, as well as a healthcare marketing consultant who will dig down into the key niches of the female demographic. Get innovative ideas you can implement to bring in new and recurring business for your healthcare organization.
Price: $249.00
Peer-to-Peer Lessons: Make IT vendors fit your needs, not theirs
Listen to technology editor Gary Baldwin for this 90-minute Webcast. Panelists from three healthcare organizations who recently completed vendor selection and who have embarked on clinical improvement projects using IT share valuable tips on how to evaluate current relationships with vendors and how to select a potential partner.
Price: $379.00
ROI Challenges: Prove results on hard-to-measure hospital marketing efforts
This 90-minute Webcast shows healthcare marketers how to calculate hard ROI on even the most difficult-to-track marketing efforts. Learn how to assess the value that these campaigns add to the organization, and get practical advice about how to communicate that information to senior leaders and other stakeholders.
Price: $249.00
Push the Envelope, Not Buttons: Execute bold marketing campaigns
During this 90-minute Webcast on September 20, your healthcare marketing peers will discuss risky campaigns that created controversy, and how they fanned the flames to save their organizations' reputations. Get valuable tips on how to prepare for-and respond to-negative press surrounding bold marketing.
Price: $249.00
The Future of Healthcare Marketing: Blogs, podcasts, and other new media
Keep up with today's tech-savvy healthcare consumers. Listen to HealthLeaders Media and expert presenters to explore an exciting new era that is shaping the future of healthcare marketing. You'll hear practical ideas and strategies for utilizing the latest technology to promote your organization.
Price: $249.00
Service Line Strategies Workshop: Cardiovascular
Listen to HealthLeaders Media and expert panelists for this 90-minute Webcast. In our popular workshop format, this event offers strategies and advice about what cardiac subspecialties you should focus on, how to grow your program, the benefits of partnering with physicians, and how to position and differentiate your brand.
Price: $379.00
The Governance of Quality: Can your hospital board really drive quality healthcare?
During this 90-minute program, expert presenters explore how the role of the board is changing and identify strategies and best practices to help executives educate and engage boards to take amore active role in healthcare quality initiatives.
Price: $379.00
HCAHPS: Marketing Disaster or Marketing Tool?
Is your reputation ready for the public eye? Listen to HealthLeaders Media for this 90-minute program to learn how to tactfully use positive HCAHPS scores to your advantage, counteract poor scores, and keep your reputation and brand intact.
Price: $249.00
Physician Alignment Strategies: How employment and acquisition can work for you
Physician employment as a strategic vision for hospitals is back with a vengeance. Many hospitals never abandoned this strategy and as a result have perfected the acquisition model. Learn how they did it during this Webcast. Four panelists share their struggles and successes with physician alignment.
Price: $379.00
Effective Sales Techniques for Physician Relations Representatives
Searching for the key to successful physician sales? Listen to physician relations expert Kriss Barlow, RN, MBA, and two of your marketing colleagues, for this Webcast. You'll hear strategies to beef up your physician sales program, get in front of the physicians you want, and effectively sell your healthcare organization without resorting to gimmicks or empty promises.
Price: $249.00
Advanced Imaging Business Strategies Workshop
Listen to HealthLeaders Media for thisWebcast to gain expert strategies and insight on growing your advanced imaging service line. Presenters explore how diagnostic medical imaging has evolved, where it is going, and how current industry trends will impact you.
Price: $379.00
Build Brand Awareness with Service Line Marketing
Create a brand that stands out from the crowd. Get strategies to help differentiate your organization's service line offerings during this Webcast. This 90-minute program explores the relationship between your hospital's overarching brand strategy and service line marketing.
Price: $249.00
Physician Alignment and Engagement Necessities
Make your hospital a place where doctors want to work. Listen to this Webcast-moderated by HealthLeaders Media editor Jim Molpus-to learn secrets for success to physician engagement. Experts from Press Ganey will share strategies for measuring physician satisfaction, and how to act on those results.
Price: $379.00
Proving Real ROI: The Bottom-line Impact of Your Healthcare Marketing
Listen to HealthLeaders Media for this Webcast to get timely, expert advice on how to start tracking the real ROI of your marketing efforts. We'll take you step-by-step through the challenges to tackling ROI, and the specific elements you need to conduct a true financial ROI analysis. You'll walk away from this show with tools and techniques you can put to use right away.
Price: $249.00
Big Marketing on a Small Budget: Make an impact without breaking the bank
This is one marketing show you can't afford to miss! Listen to HealthLeaders Media for this 90-minute Webcast and get the tools you need to develop effective marketing on the budget you have. Regardless of the size of your facility or budget, you'll come away from this show with cost-effective solutions to help you make the most of your marketing dollars.
Price: $249.00
Community Hospital Leadership Strategies: Share or Struggle
During this 90-minute Webcast, three healthcare executives offer strategies and advice for entering into rural and community partnerships. Learn the rewards and the challenges associated with collaboration, and get expert help in making the right decision for your facility.
Price: $249.00
Use Call Centers to Improve Customer Service and Measure Marketing ROI
During this Webcast, industry experts present practical ideas and strategies to make your call center work to your advantage. Learn how and when to utilize call centers as a customer service tool, as well as an important means of tracking and measuring marketing ROI. Listen to hear how hospitals are reaping the benefits of this hot concept in healthcare.
Price: $249.00
Pitching Marketing Campaigns to Healthcare Leaders
During this live Webcast on February 21, 2007, four industry experts provide concrete tools and techniques to help you get your marketing projects approved by healthcare leaders. Get strategic advice straight from a hospital CEO. Learn best practices from your peers. And tap the experience of two healthcare marketing experts.
Price: $249.00
Service Line Strategies Workshop: Neurosciences
Build recognition as a center of service excellence. This Webcast focuses on growth and development in the neuroscience service line through sub-specialization strategies in the major areas of care. Experienced presenters offer their advice for growth from varying perspectives within each sub-specialty area.
Price: $379.00
Bringing the Digital Hospital to Life: Expert Advice and Real-world Lessons
Find out what it really takes to become a fully automated, paperless hospital during this webcast presented on January, 24, 2007. You will hear EMR stratgegies from an expert indursty analyst, as well as two case studies from hospitals who are far along in their IT adoption. Learn what challenges to expect, how to overcome them, and how to get buy-in from key staff members.
Price: $279.00
Integrate Advertising, the Web, and CRM at Your Hospital
This Webcast will explore strategies for integrating CRM with other advertising and branding efforts to maximize customer retention and promote your hospital. Learn the benefits of creating synergy among all of your marketing activities.
Price: $249.00
Non-profit Status Scrutiny: Is your hospital prepared?
Are you ready to face a possible IRS examination? During this Webcast two panelists provide insight on what to expect from the government as it focuses on community benefit standards, as well as how to deal with an IRS examination, including tips on dealing with examiners and their management.
Price: $379.00
Non-traditional Advertising: Innovative ideas for your next campaign
Listen to HealthLeaders Media's 90-minute Webcast and get new ideas from the creative minds behind some of today's most successful ad campaigns. From message to medium to delivery, the fresh ideas and concrete advice they'll offer will inspire you and your creative team to create a unique, non-traditional campaign for your healthcare organization . . . and give you the tools you need to get it done right.
Price: $239.00
Practical Strategies for Improving Hospital/Physician Relations
This informative, 90-minute Webcast presented on November 29, 2006, features hospital and physician leaders with action-oriented practices for improving good physician relations and repairing fractured ones.
Price: $379.00
Leveraging Quality to Drive Commercial Business
This 90-minute Webcast presented on November 28, 2006 explores how various healthcare buyers perceive the quality of your services, how that impacts their purchasing decisions, and how to use that information to target your marketing efforts.
Price: $239.00
Word of Mouth Marketing: Generate a buzz about your brand
During this Webcast presented on October 31, our experienced presenters provided tools and techniques for implementing word of mouth marketing campaigns. Learn how to use satisfied customers and existing resources to spread the word about your healthcare services and build awareness about your brand.
Price: $239.00
Service Line Strategies Workshop: Orthopedics
This 90-minute Webcast focuses on growth and development of the orthopedic service line through sub-specialization strategies in three major areas: sports medicine, spine care, and joint replacement. Our expert presenters offer their advice for growth from varying perspectives: technology and finance, positioning and market strategy, and real-world experiences.
Price: $379.00
On Time and On Budget: Successful Teamwork Strategies for Healthcare Construction Projects
This Webcast explores ways to align incentives for healthcare leaders, architects, and contractors to effectively manage a construction project that avoids unnecessary delays and cost overruns. Featuring speakers with first-hand experience, this 90-minute program will provide need-to-know advice for building successful management teams, setting and meeting key deadlines, and staying within budget.
Price: $379.00
Physician Marketing: Increase referrals and build market share
Listen to this 90-minute Webcast to learn how an effective physician marketing plan can increase your organization's referrals, revenues, and market share. Our expert speakers provide a roadmap for developing, positioning, and enhancing your plan, and will highlight case studies of successful physician relations models at premier health systems.
Price: $239.00
The C-Suite's Guide to Employer Relationships
Evolve the way your hospital does business through positive employer relationships. Listen to HealthLeaders Media's program presented on August 29 for this Webcast. Speakers will discuss how to develop relationships with employers in your area, and the opportunities and benefits that can result.
Price: $379.00
Marketing under HIPAA: Patient data and the law
Learn how to use patient data in healthcare marketing without violating HIPAA privacy laws. Join us on August 9, 2006 for this 90-minute interactive program. Two authorities on HIPAA and marketing will equip you with the essential facts on how HIPAA and patient privacy impacts your healthcare organization's marketing efforts.
Price: $269.00
Filling Your C-Suite with Top Leaders
Learn why leadership recruiting is something healthcare organizations should be thinking about right now as part of a solid succession plan for the long term. During this 90-minute Webcast, our presenters will tackle some of the roadblocks to leadership recruitment from varying perspectives: the C-Suite view, the HR view, and the academic view. Watch and listen as they pinpoint areas where your organization can begin to develop your own pipeline of leaders for the future.
Price: $379.00
Crisis Management: Prepare for the Worst
A damaging crisis can strike any hospital at any time. As a healthcare marketing or public relations professional, the decisions you make and the way you respond will determine how the world views your organization. Our expert Webcast presenters will offer essential tips and strategies for developing and implementing an effective communications plan for your staff in the face of any crisis.
Price: $239.00
Bedside Browsers: Using IT to Connect with Patients
This Webcast looks at how innovative hospitals are using IT to cater to tech-savvy consumers. HealthLeaders magazine technology editor, Gary Baldwin, along with four panelists, will explore how various technologies can be used to drive patient satisfaction, and how consumer-facing technology fits in with a hospital's marketing plans.
Price: $379.00
Service Line Marketing: Ingredients for Success
This 90-minute program features three marketing and public relations executives who will give you the strategies and advice you need to accurately gauge the success of your service lines. Learn how healthcare marketers can pinpoint exactly where profits are coming from, and how identifying profitability by physician can cultivate referral volume and improve payer mix.
Price: $239.00
Physician Relations: Opportunities and Traps for Partnerships
This 90-minute Webcast, moderated by HealthLeaders Editor Jim Molpus, will provide senior-level healthcare leaders with action-oriented, strategic advice on how to put together solid deals that will keep your key physician partners engaged with the healthcare organization's long term plans.
Price: $379.00
Consumer-Driven Care: Winning Strategies for Senior Leaders
Listen to Philip Betbeze, senior finance editor for HealthLeaders Magazine, for this program and learn how consumer-driven care is affecting your peers, what it means for the future of healthcare, and how it will transform your organization's policies and its bottom line. Speakers will discuss their unique experiences with the growing influence of the patient in paying for healthcare, and strategize on how executive priorities will shift as a result.
Price: $379.00
Simplifying the Management of Complex Technology Projects
oderated by HealthLeaders Magazine's technology editor, Gary Baldwin, this 90-minute webcast will use case-study analysis to look at the IT governance and management structures in place at hospitals that have successfully deployed new information systems. Watch and listen as speakers bring their unique "lessons learned" to the table, and offer valuable tips and advice on which key obstacles you can avoid.
Price: $379.00
Measuring and Demonstrating Marketing ROI in a Healthcare Setting
This 90-minute webcast will explain how planning and measurement tools can be used to demonstrate ROI of healthcare marketing efforts. Watch and listen as industry experts use real-life examples to show you how to measure campaign effectiveness and prove once and for all that marketing is not merely an expense, but has an undeniable impact on your organization's bottom line.
Price: $239.00
Poor scheduling, staffing inefficiencies, misused space-these are just a few of the factors that can prevent your hospital's operating room from delivering efficient, profitable, and high-quality care. Join HealthLeaders Media for this FREE Webcast sponsored by Surgical Information Systems (SIS). During this 90-minute program, three expert presenters will share what has worked for their hospitals and you will gain valuable lessons that will improve your surgical business line.
Price: FREE
Both hospitals and physicians agree on the need for constant quality improvement, but there are barriers: poor communication, misaligned physician incentives, weak infrastructure for quality, and lack of common, transparent goals. During this HealthLeaders Media webcast, you'll hear from two medical directors of quality who have guided their organizations through proven strategies that bring together hospitals and physicians in cohesive plans.
Price: $379.00
No matter the size or budget of your facility, this program will help you overcome obstacles from leadership resistance to formulating the best growth and/or alignment strategy for your organization's call center. You'll learn how two hospitals successfully used their call centers to measure the ROI for all of their marketing efforts and you'll get valuable takeaways to begin the process at your own hospital or health system.
Price: $259.00
The ER is the front door to your hospital, accounting for a significant amount of admissions. And with about 70% of ER traffic as walk-ins, consumers have time to decide which hospital to choose for their care. If you have the right marketing message, consumers will choose you.
Price: $259.00
In this 90-minute Webcast you'll hear how Alegent Health's senior leadership team implemented 'My Cost', a web-based tool designed to calculate personally relevant treatment costs based on a number of customer-specific factors. Learn from their journey of success through a three-point consumer strategy that includes concepts and ideas that are adaptable to almost any size organization and budget.
Price: $379.00
A misaligned physician compensation plan can cause a lot of problems for your practice-low productivity, physician discontent, or difficulty recruiting new doctors. If you're not performing an annual assessment of your income distribution formula, you may miss the early warning signs of trouble. Join HealthLeaders Media and two physician compensation experts for this 60-minute audio conference as we explore the evaluation process.
Price: $259.00
In this 90-minute Webcast, physician experts from Sg2, a leading healthcare intelligence company, and Vanderbilt Heart and Vascular Institute explain how to align with key physicians to develop a profitable cardiovascular program that stands out in the market. This presentation highlights real-world examples and shows how Vanderbilt Medical Center turned around its CV service line to improve market share and receive national recognition.
Price: $379.00
Obstetrics is a gateway service line—one that can bring years of downstream revenue. To capture and expand your facility's piece of this diverse market you need to distinguish yourself and market your strengths.
Price: $259.00
How do you get the attention of busy doctors and move from simply maintaining a "same old" physician relations program to creating a dynamic growth program? Whether your program is in its infancy or needs a boost, this 90-minute HealthLeaders Media Webcast will help you focus your physician sales strategy, increase referrals, get internal buy-in, and measure ROI.
Price: $259.00
Listen to HealthLeaders Media to hear real-world strategies from two physician recruitment experts as they discuss the increasingly difficult and competitive task of bringing in quality physicians.This 60-minute audio conference covers upfront compensation incentives and practice structures that work in today's market as well successful strategies for working with both physician and administrative partners to align recruitment with organizational initiatives, culture, and growth strategies.
Price: $259.00
Even the most advanced hospitals struggle to overcome the OR's inefficiencies that erode profit margins. Listen to HealthLeaders Media for a 90-minute Webcast about the 5 changes you need to implement today to make your OR more profitable tomorrow.
Price: $379.00
Bringing boomers into your revenue stream cannot be left to chance. You need smart, proven techniques to reach this key niche market. With such a dynamic demographic you need to reach out to them, engage them, get them into your facility, and build an ongoing relationship with them or your competition will.
Price: $259.00
Specialty service lines are critical to hospitals' success with neurosciences among the most profitable. Listen to our three expert speakers for this 90-minute webcast, where they discuss the challenges you may face when creating and branding your Neuroscience service line, as well as strategies for success.
Price: $379.00
During this 90-minute Webcast, expert healthcare marketers discuss the research and strategic planning that should be the foundation of any successful oncology service line campaign. Hear what made their campaigns stand out and what changes they plan to make to future campaigns. This firsthand, real-world knowledge will provide you with valuable information and advice for promoting your organization's oncology services.
Price: $259.00
This 90-minute webcast explores the costs and benefits of traditional, emerging, and alternative models for compensating physicians for call coverage and examine the scenarios in which each option would be the best fit.
Price: $379.00
The presenters of this audioconference discuss the essential areas healthcare practices should consider when implementing a marketing strategy. These include reseacrch and analysis key to developing a marketing plan, execution and metrics key to the success of a marketing plan, strategies for building patient volume and techniques for using the Internet to attract and retain business
Price: $259.00
This webcast discusses in advanced terms the challenges faced when creating a brand strategy and explains how to overcome them. Our speakers address common barriers to creating a brand strategy, including physician alignment, internal education and team-building, and finding the right partner.
Price: $259.00
Listen to HealthLeaders Media for Service Line Strategies Workshop: Orthopedics, this 90-minute Webcast focuses on growth and development of the orthopedic service line through sub-specialization strategies in three major areas: spine, trauma, and joint care. Understand the cost drivers of orthopedics through the eyes of practicing physicians and an industry expert.
Price: $379.00
During this 90-minute Webcast, explore the tools and strategies hospitals can use to minimize price variations and save money for the hospital or healthcare system, while retaining quality.
Price: $379.00
Listen to HealthLeaders Media for this 60-minute audioconference and discover how to strike the right balance in your part-time physician compensation plans. Hear from leading experts on proven compensation models as well as ways to use a part-time compensation arrangement as a recruitment and retention strategy.
Price: $259.00
Listen to HealthLeaders Media for this 90-minute Webcast and find the right interactive media for your organization. Learn about new interactive media options to expand your reach and the techniques for successfully incorporating them. Hear from your peers who have found success with these methods. Most importantly, learn about new media you can control.
Price: $259.00
During this 90-minute Webcast, winners of the 2007 HealthLeaders Media Marketing Awards discuss the research and strategic planning that is the foundation of any successful service line campaign. They share how their cardiac campaigns were executed, from the first stage of planning to measuring final results. Hear what made their campaigns stand out and what changes they plan to make to future campaigns. This firsthand, real-world knowledge will provide you with valuable information and advice for promoting your organization's cardiac services.
Price: $259.00
During this 90 minute Webcast from HealthLeaders Media and Studer Group, learn how to overcome barriers, as well as establish realistic timeframes and goals to prevent errors in three crucial areas: bedsores, injuries from falls and catheter-associated infections.
Price: $379.00
Listen to HealthLeaders Media for this must-have Webcast and learn from expert panelists how to overcome the ED's unique challenges. Through this 90-minute Webcast, you'll learn the five improvements all hospital leaders should make to improve their emergency departments.
Price: $379.00
Listen to HealthLeaders Media and expert panelists for this 90-minute Webcast. In our popular workshop format, this event offers strategies and advice on developing and defining your cancer program, understanding the national trends and how they impact your hospital. Learn the potential benefits of aligning yourself with physicians and hear advice on how to make your oncology services stand out in a thriving marketplace.
Price: $379.00
During this 60-minute audioconference, you'll discover retention strategies that you can implement immediately without breaking the bank. Learn why many physicians leave practices and how you can keep them happy.
Price: $259.00
During this 90 minute Webcast learn how to create a strong results-driven team and prove a positive ROI. Overcome the challenges of measuring the efforts of your physician relations team and develop the right ROI model for your program.
Price: $259.00
During this 90-minute webcast, three of your peers will provide strategies and tools to manage the great disclosure debate as well as information on what data really matters, what to do with low scores, and how to explain it all to your customers.
Price: $379.00
Whether you're expecting your organization's scores to be top-notch or have room for improvement, this 90-minute Webcast will show you how preparation and planning now can help you craft appropriate media responses and prevent the release of patient satisfaction scores from turning into a public relations crisis.
Price: $259.00
During this 60-minute Webcast, learn how to successfully choose the investment that's best for your practice. From conducting a feasibility study to analyzing indirect return on investment, this program will provide you with critical information and tools you need to make the tough decisions and stay competitive
Price: $259.00
During this Webcast, expert healthcare marketers and consultants discuss the research and strategic planning that should be the foundation of any successful orthopedic service line campaign. Learn how one hospital has undertaken one such orthopedic marketing plan. From the first stage of planning to measuring final results, hear what worked for them and what they plan to do differently in future campaigns.
Price: $249.00
During this Webcast, senior-level executives-one from a large academic medical center and one from a small critical-access hospital-offer their unique perspectives and advice on making the decision to affiliate. Plus, an expert consultant offers a global view and real-world examples of what makes hospital affiliations succeed or fail.
Price: $379.00
During this Webcast, learn how targeting women with effective marketing and programs directly affects your hospital's bottom line. Hear from two hospitals that are reaping the benefits of marketing to women, as well as a healthcare marketing consultant who will dig down into the key niches of the female demographic. Get innovative ideas you can implement to bring in new and recurring business for your healthcare organization.
Price: $249.00
Listen to technology editor Gary Baldwin for this 90-minute Webcast. Panelists from three healthcare organizations who recently completed vendor selection and who have embarked on clinical improvement projects using IT share valuable tips on how to evaluate current relationships with vendors and how to select a potential partner.
Price: $379.00
This 90-minute Webcast shows healthcare marketers how to calculate hard ROI on even the most difficult-to-track marketing efforts. Learn how to assess the value that these campaigns add to the organization, and get practical advice about how to communicate that information to senior leaders and other stakeholders.
Price: $249.00
During this 90-minute Webcast on September 20, your healthcare marketing peers will discuss risky campaigns that created controversy, and how they fanned the flames to save their organizations' reputations. Get valuable tips on how to prepare for-and respond to-negative press surrounding bold marketing.
Price: $249.00
Keep up with today's tech-savvy healthcare consumers. Listen to HealthLeaders Media and expert presenters to explore an exciting new era that is shaping the future of healthcare marketing. You'll hear practical ideas and strategies for utilizing the latest technology to promote your organization.
Price: $249.00
Listen to HealthLeaders Media and expert panelists for this 90-minute Webcast. In our popular workshop format, this event offers strategies and advice about what cardiac subspecialties you should focus on, how to grow your program, the benefits of partnering with physicians, and how to position and differentiate your brand.
Price: $379.00
During this 90-minute program, expert presenters explore how the role of the board is changing and identify strategies and best practices to help executives educate and engage boards to take amore active role in healthcare quality initiatives.
Price: $379.00
Is your reputation ready for the public eye? Listen to HealthLeaders Media for this 90-minute program to learn how to tactfully use positive HCAHPS scores to your advantage, counteract poor scores, and keep your reputation and brand intact.
Price: $249.00
Physician employment as a strategic vision for hospitals is back with a vengeance. Many hospitals never abandoned this strategy and as a result have perfected the acquisition model. Learn how they did it during this Webcast. Four panelists share their struggles and successes with physician alignment.
Price: $379.00
Searching for the key to successful physician sales? Listen to physician relations expert Kriss Barlow, RN, MBA, and two of your marketing colleagues, for this Webcast. You'll hear strategies to beef up your physician sales program, get in front of the physicians you want, and effectively sell your healthcare organization without resorting to gimmicks or empty promises.
Price: $249.00
Listen to HealthLeaders Media for thisWebcast to gain expert strategies and insight on growing your advanced imaging service line. Presenters explore how diagnostic medical imaging has evolved, where it is going, and how current industry trends will impact you.
Price: $379.00
Create a brand that stands out from the crowd. Get strategies to help differentiate your organization's service line offerings during this Webcast. This 90-minute program explores the relationship between your hospital's overarching brand strategy and service line marketing.
Price: $249.00
Make your hospital a place where doctors want to work. Listen to this Webcast-moderated by HealthLeaders Media editor Jim Molpus-to learn secrets for success to physician engagement. Experts from Press Ganey will share strategies for measuring physician satisfaction, and how to act on those results.
Price: $379.00
Listen to HealthLeaders Media for this Webcast to get timely, expert advice on how to start tracking the real ROI of your marketing efforts. We'll take you step-by-step through the challenges to tackling ROI, and the specific elements you need to conduct a true financial ROI analysis. You'll walk away from this show with tools and techniques you can put to use right away.
Price: $249.00
This is one marketing show you can't afford to miss! Listen to HealthLeaders Media for this 90-minute Webcast and get the tools you need to develop effective marketing on the budget you have. Regardless of the size of your facility or budget, you'll come away from this show with cost-effective solutions to help you make the most of your marketing dollars.
Price: $249.00
During this 90-minute Webcast, three healthcare executives offer strategies and advice for entering into rural and community partnerships. Learn the rewards and the challenges associated with collaboration, and get expert help in making the right decision for your facility.
Price: $249.00
During this Webcast, industry experts present practical ideas and strategies to make your call center work to your advantage. Learn how and when to utilize call centers as a customer service tool, as well as an important means of tracking and measuring marketing ROI. Listen to hear how hospitals are reaping the benefits of this hot concept in healthcare.
Price: $249.00
During this live Webcast on February 21, 2007, four industry experts provide concrete tools and techniques to help you get your marketing projects approved by healthcare leaders. Get strategic advice straight from a hospital CEO. Learn best practices from your peers. And tap the experience of two healthcare marketing experts.
Price: $249.00
Build recognition as a center of service excellence. This Webcast focuses on growth and development in the neuroscience service line through sub-specialization strategies in the major areas of care. Experienced presenters offer their advice for growth from varying perspectives within each sub-specialty area.
Price: $379.00
Find out what it really takes to become a fully automated, paperless hospital during this webcast presented on January, 24, 2007. You will hear EMR stratgegies from an expert indursty analyst, as well as two case studies from hospitals who are far along in their IT adoption. Learn what challenges to expect, how to overcome them, and how to get buy-in from key staff members.
Price: $279.00
This Webcast will explore strategies for integrating CRM with other advertising and branding efforts to maximize customer retention and promote your hospital. Learn the benefits of creating synergy among all of your marketing activities.
Price: $249.00
Are you ready to face a possible IRS examination? During this Webcast two panelists provide insight on what to expect from the government as it focuses on community benefit standards, as well as how to deal with an IRS examination, including tips on dealing with examiners and their management.
Price: $379.00
Listen to HealthLeaders Media's 90-minute Webcast and get new ideas from the creative minds behind some of today's most successful ad campaigns. From message to medium to delivery, the fresh ideas and concrete advice they'll offer will inspire you and your creative team to create a unique, non-traditional campaign for your healthcare organization . . . and give you the tools you need to get it done right.
Price: $239.00
This informative, 90-minute Webcast presented on November 29, 2006, features hospital and physician leaders with action-oriented practices for improving good physician relations and repairing fractured ones.
Price: $379.00
This 90-minute Webcast presented on November 28, 2006 explores how various healthcare buyers perceive the quality of your services, how that impacts their purchasing decisions, and how to use that information to target your marketing efforts.
Price: $239.00
During this Webcast presented on October 31, our experienced presenters provided tools and techniques for implementing word of mouth marketing campaigns. Learn how to use satisfied customers and existing resources to spread the word about your healthcare services and build awareness about your brand.
Price: $239.00
This 90-minute Webcast focuses on growth and development of the orthopedic service line through sub-specialization strategies in three major areas: sports medicine, spine care, and joint replacement. Our expert presenters offer their advice for growth from varying perspectives: technology and finance, positioning and market strategy, and real-world experiences.
Price: $379.00
This Webcast explores ways to align incentives for healthcare leaders, architects, and contractors to effectively manage a construction project that avoids unnecessary delays and cost overruns. Featuring speakers with first-hand experience, this 90-minute program will provide need-to-know advice for building successful management teams, setting and meeting key deadlines, and staying within budget.
Price: $379.00
Listen to this 90-minute Webcast to learn how an effective physician marketing plan can increase your organization's referrals, revenues, and market share. Our expert speakers provide a roadmap for developing, positioning, and enhancing your plan, and will highlight case studies of successful physician relations models at premier health systems.
Price: $239.00
Evolve the way your hospital does business through positive employer relationships. Listen to HealthLeaders Media's program presented on August 29 for this Webcast. Speakers will discuss how to develop relationships with employers in your area, and the opportunities and benefits that can result.
Price: $379.00
Learn how to use patient data in healthcare marketing without violating HIPAA privacy laws. Join us on August 9, 2006 for this 90-minute interactive program. Two authorities on HIPAA and marketing will equip you with the essential facts on how HIPAA and patient privacy impacts your healthcare organization's marketing efforts.
Price: $269.00
Learn why leadership recruiting is something healthcare organizations should be thinking about right now as part of a solid succession plan for the long term. During this 90-minute Webcast, our presenters will tackle some of the roadblocks to leadership recruitment from varying perspectives: the C-Suite view, the HR view, and the academic view. Watch and listen as they pinpoint areas where your organization can begin to develop your own pipeline of leaders for the future.
Price: $379.00
A damaging crisis can strike any hospital at any time. As a healthcare marketing or public relations professional, the decisions you make and the way you respond will determine how the world views your organization. Our expert Webcast presenters will offer essential tips and strategies for developing and implementing an effective communications plan for your staff in the face of any crisis.
Price: $239.00
This Webcast looks at how innovative hospitals are using IT to cater to tech-savvy consumers. HealthLeaders magazine technology editor, Gary Baldwin, along with four panelists, will explore how various technologies can be used to drive patient satisfaction, and how consumer-facing technology fits in with a hospital's marketing plans.
Price: $379.00
This 90-minute program features three marketing and public relations executives who will give you the strategies and advice you need to accurately gauge the success of your service lines. Learn how healthcare marketers can pinpoint exactly where profits are coming from, and how identifying profitability by physician can cultivate referral volume and improve payer mix.
Price: $239.00
This 90-minute Webcast, moderated by HealthLeaders Editor Jim Molpus, will provide senior-level healthcare leaders with action-oriented, strategic advice on how to put together solid deals that will keep your key physician partners engaged with the healthcare organization's long term plans.
Price: $379.00
Listen to Philip Betbeze, senior finance editor for HealthLeaders Magazine, for this program and learn how consumer-driven care is affecting your peers, what it means for the future of healthcare, and how it will transform your organization's policies and its bottom line. Speakers will discuss their unique experiences with the growing influence of the patient in paying for healthcare, and strategize on how executive priorities will shift as a result.
Price: $379.00
oderated by HealthLeaders Magazine's technology editor, Gary Baldwin, this 90-minute webcast will use case-study analysis to look at the IT governance and management structures in place at hospitals that have successfully deployed new information systems. Watch and listen as speakers bring their unique "lessons learned" to the table, and offer valuable tips and advice on which key obstacles you can avoid.
Price: $379.00
This 90-minute webcast will explain how planning and measurement tools can be used to demonstrate ROI of healthcare marketing efforts. Watch and listen as industry experts use real-life examples to show you how to measure campaign effectiveness and prove once and for all that marketing is not merely an expense, but has an undeniable impact on your organization's bottom line.
Price: $239.00
