HealthLeaders Media uses cutting-edge web technology to deliver practical, informative, and engaging live events focused on the key areas of interest listed below. With just a few clicks of your mouse, you can tune in to industry experts as they offer tips, insights, and real-life examples that will help you meet the many challenges of today’s complex healthcare environment. Register for any of these upcoming webcasts today! Your transaction will be redirected to the HealthLeaders Media eCommerce site. All | Leadership | Finance | Technology | Physicians | Community Hospitals | Health Plans | Marketing | Quality | Nursing | HR | Service Lines

Surgical Services: Maximize OR efficiency to improve patient care

Poor scheduling, staffing inefficiencies, misused space-these are just a few of the factors that can prevent your hospital's operating room from delivering efficient, profitable, and high-quality care. Join HealthLeaders Media for this FREE Webcast sponsored by Surgical Information Systems (SIS). During this 90-minute program, three expert presenters will share what has worked for their hospitals and you will gain valuable lessons that will improve your surgical business line.
Price: FREE

Marketing to Overcome Physician Recruitment Hurdles

Join HealthLeaders Media for a 90-minute, customizable webcast on physician recruiting strategy and solutions. Featuring three industry leaders from diverse regions, hospital sizes and backgrounds, this show allows you to get the answers your organization needs by pre-submitting questions to our speakers.

Create Your High-Performance, Patient-Centered Emergency Dept

In HealthLeaders Media's unique two-faceted learning tool featuring a multimedia case study and a live event of the featured innovators, learn how Cambridge Health Alliance, a Harvard teaching affiliate, restructured and significantly improved emergency department flow, communication and outcomes, all without spending extra capital.

Successful Commercial ACOs: Early Adopters Answer Your Questions

Join HealthLeaders Media for 90 minutes of commercial ACO strategy and solutions direct from three top executives from both provider and payer realms. This customizable webcast allows you to pre-submit questions to our speakers to help guide the discussion, and ensure you get the answers your organization needs.

Tackle Physician Turnover Costs, Rev Up Recruitment

Physician turnover can cause millions to walk out your front door. Losing just one physician can mean a $1 million hit to your budget, and most facilities have turnover rates that are much higher. Getting a handle on turnover and understanding the role recruitment plays in the retention process is crucial. Get strategies and techniques to improve your recruiting and reduce your turnover without breaking the bank. Our physician recruitment and retention experts from Indiana University Health and Trinity Mother Frances Health System will give you real examples of how their organizations are driving physician recruitment and retention. Join HealthLeaders Media for a 90-minute webcast and Q&A, featuring Brett Walker, Director of Physician & Provider Recruiting, at Indiana University Health, and J. Gregory Stovall, MD, senior VP of medical affairs for Trinity Mother Frances Health System, offering proven techniques and strategies to address your recruitment and retention challenges.

A Programmatic Approach to Cancer Care

Join host Banner MD Anderson, internationally renowned for its cancer treatment and research, for insights on time-tested and effective programs that integrate patient care, research, education, and prevention. Live on-site at Banner MD Anderson Cancer Center with invited guest UNC Lineberger Comprehensive Cancer Center, join HealthLeaders Media for solutions, interactive Q&A, and lessons learned.

On-Call Compensation: Data-Driven Solutions

The financial, political, and emotional complexities of paying for call coverage can be enough to bring physicians and administrators alike to their knees. By engaging physicians in a data-driven approach to payment, hospitals can develop a workable solution to the call coverage conundrum that is sustainable for the long term. HealthLeaders Media presents a 90-minute webcast, including Q&A, featuring compensation experts from Children's Hospital of Orange County and ECG Management with strategies for affordable, sustainable call compensation.

The Business and Clinical Path to Medical Home

The vision for the patient-centered medical home is to create a guide that supports patients through the healthcare system. To reach that vision involves more than an enhanced version of primary care; it's about binding together the vital links between hospital and physician to deliver best outcomes for the patient.

Battle-Tested Tactics for Key Internal Marketing Initiatives

When a key marketing initiative looms, you can already anticipate its accompanying challenges: executive buy-in, prioritization, resource allocation, and internal communication. But your initiative will succeed with proven strategies to achieve alignment. In this 90-minute Webcast, benefit from lessons learned from Catholic Health Initiatives’ communication campaign for EHR implementation, as well as what your service lines can mean for marketing opportunities.

Raise Revenue, Cut Costs in Your Joint Replacement Service Line

The world of joint replacement surgery is changing as fast as the rest of healthcare. With less-invasive techniques spreading, surgical volume, competition, and costs are on the rise, while compensation is falling. How do you survive in this environment? How do you become more efficient and effective, while meeting surgeon and patient expectations for outcomes? How do you make it all affordable? Listen to this 90-minute webcast with surgeons and service line leaders from Westchester Medical Center and VHA for successful strategies on navigating surgical efficiency and volume, alignment challenges, and competition.

Quantify & Cultivate Patient Engagement

More than just a buzzword, patient experience has become the quintessential objective in the current healthcare climate. Without it, future success will be impossible. Fortunately, the thriving world of social media offers proven pathways to not only create patient engagement, but actually build community around your organization. In this 90-minute Webcast, learn how Emory University Orthopaedics and Spine Hospital consistently scores above the 90th percentile in patient satisfaction using social media tools and metrics.

Slash Your Readmission Rates

With 20% of Medicare fee-for-service beneficiaries discharged from a hospital being readmitted within 30 days, two of the nation’s top healthcare facilities share strategies to help you reduce your readmission rates. With federal penalties on the horizon, readmission rates are about to become even more costly. Join us for a 60-minute audio conference with Baylor Heart and Vascular Center in Dallas, which boasts one of the lowest readmission rates nationwide (17.3%), and Our Lady of Resurrection Medical Center in Chicago, which cut its readmission rate from the nation’s second-highest (32.4%) to 15%.

Creating an ACO Marketing Language

Accountable care is inevitable. Whatever specific form ACOs may ultimately take, accountability and integration will be an integral part of the healthcare landscape. As a marketer, you need to learn the new paradigm of managing population health versus growing patient volume in a traditional environment. You must remain agile for the coming tide of accountability. Join HealthLeaders Media for this 90-minute Webcast, including Q&A and case study, to advance your understanding of how to align ACO marketing with business needs, as well as market accountability to providers, and ultimately your community.

Cultivating Physician-Hospital Alignment in the ACO Era

The physician-hospital relationship has always been important but with reform, fortifying these partnerships is now an imperative. Integration will be the key to success in the accountable care era, whether your organization develops an official ACO or not. To be successful, hospitals and health systems must develop strong relationships with employed and affiliated physicians.

Transform Your ED into a Profit Center

As the major source of admissions, your ED is poised to be a serious revenue driver, or drain. Get in-the-trenches management tools and techniques to grow your ED’s bottom line. Learn how Heartland Health revamped processes and increased revenue from $15 million to $33.5 million and turned its ED into a profit center.

Beyond Medicare Shared Savings: Effective ACO & Clinical Integration Strategies

Go beyond the ACO regs furor to uncover commercial and Medicare alternatives for your ACO strategy. Taking the time to evaluate your opportunities and position yourself appropriately will pay off for the next generation of clinical integration. Join HealthLeaders Media for this 90-minute Webcast, including Q&A, for a deep dive with leading experts savvy on the legal and business operation of ACOs in commercial markets and CMS programs other than Medicare Shared Savings.

Blueprint for an Integrated and Alignment-Driven Physician Compensation Plan

With the advent of the accountable care organization and reimbursement shifts from pay for performance to bundled payments, physician compensation plans must do more than ensure fair compensation for physicians. Effective compensation plans need to encourage and incentivize quality and foster strong physician alignment for hospitals and health systems to achieve core strategic goals.

Ratchet Up Physician Referrals: Proven Methods & Measures

Join HealthLeaders Media for this 90-minute Webcast, including Q&A and case studies, for lessons and insights from marketing leaders with successful referral programs. At the heart of successful physician referral programs are relationships that result in buy-in, engagement, and alignment. How do you build those? And, how do you use data to prove your program's success to the C-suite?

Achieving Ambulatory Surgery Center Success in the Reform Era

Join HealthLeaders Media for this 90-minute Webcast, including Q&A, to learn how to increase the financial return of ASC operations from leaders with proven ambulatory care ROI. Reform, reimbursement, and reintegration--a triple threat to ambulatory surgery centers (ASCs) or new opportunities for ROI? Given the current uncertainty in the wake of healthcare reform, ASCs are facing new pressure for profitability where integration and partnerships have never been more needed.

Boost Market Share with Your Oncology Services

Join HealthLeaders Media for this 90-minute Webcast, including Q&A and a case study, for valuable lessons from marketing leaders. Given the growing trend toward all-inclusive cancer centers, do you know how to differentiate your own oncology services to protect and grow your market share? Your oncology care is distinct. Its marketing should be, too.

Under IRS Scrutiny: Ensuring Compliant Hospital-Physician Compensation Plans

Effective governance and strong management are both necessary for the continued viability and competitive positioning of not-for-profit hospitals, especially given the uncertainty around healthcare reform and the changing healthcare environment, says Moody's Investors Service in a recently released report. In an era of greater transparency and financial scrutiny, there can be substantial community fallout and legal penalties (civil and criminal) if hospitals or physicians violate tax or compensation regulations. As hospitals and physician practices continue the trend of merging for survival, hospital-physician integration is of growing interest to the IRS and is increasingly subject to scrutiny from regulators. Additionally, the new Form 990 disclosure requirements related to highly paid officers or employees have created an easily accessible public format for viewing executive compensation. Fortunately, compensation pitfalls can be avoided with a solid governance approach to reviewing. Join HealthLeaders Media for this 60-minute audio conference, including Q&A, to get the analysis and strategies you need for current tax law requirements.

Proven Strategies to Market Women’s Services

Women are a vital audience to reach—is your marketing cutting it? As the primary healthcare decision-makers and the key to unlocking additional service audiences, you need up-to-date, effective marketing strategies to win women’s loyalty thus, business and expand your market share. Join HealthLeaders Media for this 90-minute Webcast, including Q&A, and learn from women’s health marketing experts, including a case study of Lexington Medical Center, whose $35,000 investment in Internet marketing paid off with the best financial year in the hospital’s history in a down economy.

The Power of Primary Care in an Era of Change

The government is pushing for healthcare providers to assume more responsibility for managing the care continuum, which means primary care has never been more important to the system of care. Given the shortage of primary care physicians and the increasingly competitive physician market, you need both proven best-practice strategies and innovative new ideas to recruit, retain, and align your primary care physicians. Join HealthLeaders Media for this 90-minute Webcast, including Q&A, to learn how to develop primary care networks that improve outcomes and care coordination for your community.

Service Line Strategies Workshop: Back and Spine Care

Join HealthLeaders Media for this 90-minute Webcast, including Q&A, to learn from leaders from diverse spine and back care programs: the North Side of Chicago's largest independent teaching hospital and a rural Arkansas hospital with a majority Medicare population. Successful spine and back care service lines require a foundation rooted in market knowledge, organizational commitment, and physician alignment, as well as the fluidity to adapt to ever-changing conditions, including reimbursement changes, technological advances, and a growing patient preference for non-surgical options. Is your back/spine service line as strongly positioned for success as it could be?

Tactics to Measure Financial ROI for Marketing Efforts

Proving marketing ROI is both critical to do, yet often hard to do. In this economic and competitive environment, the stakes are high—you need to show the efficacy of your marketing dollars through a commitment to measuring your efforts with ROI and broader means beyond brand awareness. Join HealthLeaders Media for this 90-minute Webcast, including Q&A, to get specific how-to’s on demonstrable marketing efficacy with case studies from Chester County Hospital and Fairview Health Services that share: • a direct mail marketing campaign targeting new movers, resulting in a 20 to 25% conversion rate • an online initiative that yielded $30,000 in charges from 27 appointments.

Productivity Incentives for Direct Employment Compensation Models

Your direct compensation model is a key tool to help with physician productivity, but it’s not a static model--are you familiar with current trends? Do you know how you’ll adapt your compensation model for coming changes, including ACOs and bundled payments? Moreover, how will you communicate the changes to your physicians? Join HealthLeaders Media for this 60-minute webcast, including Q&A, and learn from leading experts about direct employment models and physician compensation, including insights from the York Hospital CFO. You’ll get real-world understanding of the pitfalls and challenges with compensation models, from design to ongoing maintenance, as well as how to use your model to improve your physician-organization alignment.

Incentivizing Physician Productivity with Benchmarks

What if the way you interpret survey benchmarks resulted in additional compensation of $500,000 for the same productivity? Have you found the balance between your compensation methodology, your market reality and strategic objectives, or are they at odds? Are you able to structure meaningful incentives while considering these factors and industry benchmarks? How do you ensure competitive compensation while maintaining financial viability? Join HealthLeaders Media for this 60-minute webcast, including Q&A, and learn from leading experts about benchmarking and physician compensation. Plus find out how to avoid a common mistake in applying survey data that nearly cost one hospital $500,000 in additional compensation.

More Patients, Less Money, Higher Quality

More patients are coming your way, courtesy of health reform, but reimbursement will still likely lag. Will you take advantage of the opportunity to serve your community better, become more efficient, and gain market share? Now is the time to prepare, and our speakers will lead you through their innovative strategies to meet this rapidly developing need. Join Healthleaders Media for this 90-minute webcast, including Q&A, for proven strategies on meeting your patient demand.

Using Physician Incentives to Align with Organizational Needs

Physician compensation can be a powerful tool to build alignment, accountability, and involvement with both employed and independent physicians. Does your physician compensation model promote your organizational needs and meet the demands of the new healthcare reform era? Join Healthleaders Media for this 90-minute webcast, including Q&A, to learn proven strategies from two physician alignment experts, including an indepth case study. Use your compensation model to position your organization for success in an environment that rewards quality and outcomes, not procedures.

Proven Compensation Strategies for Part-Time Physicians

Part-time employment options are essential for physician retention, recruitment, and alignment. Practice leaders must carefully create part-time compensation plans that support organizational goals, as well as keep physicians satisfied without reducing productivity and hurting the bottom line. Join HealthLeaders Media for this 60-minute webcast, including Q&A, to learn from leading experts about proven compensation models.

Marketing Neurosciences: Service Line Strategies for Marketers

Learn how to implement a marketing strategy to drive a thriving neurosciences service line in this 90-minute HealthLeaders Media webcast, including Q&A. Leading industry experts will show you how to package your neurosciences expertise to attract consumers, build the physician relationships that will drive referrals, and grow your market share. Two senior marketing professionals will describe how their healthcare organizations created successful neurosciences programs. Hear how Borgess Health created a seamless experience for referring physicians and patients by bundling its neurosciences services into a Brain and Spine Institute and how Norton Healthcare created a Neuroscience Institute and launched a consumer advertising campaign to promote its subspecialties.

Innovative Compensation Models for Non-Employed Physicians

As our healthcare system shifts from transaction based, rewarding production and performance, to value based, focusing on quality, safety, and outcomes, your independent/non-employed physician compensation models must ensure alignment and productivity. Join Healthleaders Media for this 60-minute webcast, including Q&A, to learn proven strategies from two physician compensation experts.

The Next Generation of Physician Recruitment and Retention

Join Healthleaders Media for this 90-minute webcast, including Q&A. Learn from industry leaders what successful physician recruitment and retention looks like in the healthcare reform era. You’ll gain strategies to recruit physicians with an eye to clinical competency to fulfill quality measures. Discover how to navigate your most pressing challenges, such as ensuring ED coverage with today’s pool of emerging physicians who are looking for work-life balance.

Direct Employment Compensation Models

Finding the compensation model that encourages and maintains high levels of physician productivity is a challenge for hospitals and group practices. During this 60-minute webcast, presented by HealthLeaders Media, you will learn proven strategies from two physician compensation experts. This program looks at how to use compensation survey data to benchmark and help you determine which survey is most appropriate for your organization. Find out how to select the compensation model that works for your hospital or practice, as well as how to integrate it with your new recruits and your seasoned staff physicians

Geriatrics Service Lines Strategies

As the aging population grows, healthcare organizations need to prepare for the financial stress this demographic will place on them. Creating a senior-specific service line that coordinates services across the continuum of care improves patients’ access to services, lessens readmission, and decreases the financial impact on the hospital or healthcare system. This 90-minute webcast, including Q&A, looks at strategies for development for your geriatric service line. Our expert speakers from two well-know geriatric programs discuss how to maximize opportunities through physician alignment, care coordination, and an interdisciplinary team approach.

Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

Developing a strong physician sales program means integrating sales and marketing efforts focused on using market data to plan targeted and successful referral campaigns. During this 90 minute webcast, including case study examples and Q&A, physician sales expert Kriss Barlow and two top professionals from the field tell you how to create a strong results-driven team and prove a positive ROI.

A Better Way Than Pay For Call Coverage

Choosing the call physician compensation model that works best for your hospital is essential to strong hospital-physician alignment, as well as a healthy bottom line. But there are other options than paying physicians directly-and by the hour-for call coverage. This 90-minute webcast, including Q&A, explores benefits of emerging models for call coverage and examine the scenarios under which each option would be the best fit. Our speakers, physician leaders from Scripps Memorial Hospital and Providence Regional Medical Center, discuss the decision-making process—from examining the financial impact their model for call coverage--to factors that may affect which model your hospital or health system chooses—to achieving physician buy-in to ensure a successful implementation.

Cardiovascular Service Lines Strategies

Critical to your hospital's cardiovascular service line success is an assessment of your subspecialty services and analysis of emerging specialties. Our expert panelists tell you how healthcare reform will impact the cardiovascular service lines’ compensation models, quality, and costs. Join HealthLeaders Media and physician experts from Vanderbilt Heart and Vascular Institute, the International Heart Institute of Montana, and VHA for this 90-minute webcast, including Q&A, for this solution-focused discussion of quality, cost, sub-specialization, and physician alignment.

Seamless Systems of Care: Better Alignment, Coordination, and Outcomes

Hear from organizations that are achieving the highest quality and most cost-effective outcomes through innovative systems of care.

Orthopedics Service Lines Strategies

Specialty service lines are critical to your hospital's success with orthopedics topping the list of must-have offerings. Three orthopedic service line experts share trends and strategies to strengthen your position in the market, reduce cost drivers, build brand loyalty, and differentiate your orthopedic services from the competition. Join HealthLeaders Media for this 90-minute webcast, including Q&A, for this solution-focused discussion of growth and development of orthopedic service lines through sub-specialization in four major areas: joint, spine, fracture care, and sports medicine.

Five Proven Steps to Improve Patient Satisfaction Scores

There is a direct link between service excellence and your organization's patient satisfaction rankings. These five proven steps will show you how to improve patient satisfaction scores, increase market share and patient loyalty, and ultimately benefit your bottom line. Join HealthLeaders Media for this 90-minute webcast---including Q&A---and hear from a health system and a critical access hospital that have improved patient satisfaction. Learn how Catholic Healthcare West raised its scores from 17% to 72% in 18 months and how Reedsberg Area Medical Center continues to show increased Press Ganey scores, in some areas increasing from 17 th to 80th percentile, after implementing its own service excellence program.

Integrated Compensation Plans to Enhance Physician Performance

With the number of physicians seeking employment increasing, healthcare providers are looking for ways to effectively manage their physicians' transitions from independent to institutional compensation models. Join HealthLeaders Media for head of ECG Management Consultants, Inc.'s Midwest Healthcare practice, based in St. Louis, MO. His practice focuses on physician/hospital business relationships, strategy, operations, organizational development, and incentive design. Within ECG's Midwest practice, ECG conducts proprietary research on physician compensation, benefits, and production trends, culminating in the most comprehensive database of available physician standards. ECG is particularly known for specialized expertise regarding hospital and physician relationships, strategic and business planning, information technology, and the complexities of the academic healthcare enterprise.

Neuroscience Service Lines Strategies

This 90-minute program focuses on growth and development in the neuroscience service line through sub-specialization strategies in the major areas of care. Our experienced presenters offer their advice for growth from varying perspectives within each sub-specialty area: technology and finance, positioning and market strategy, physician relations, and real-world experiences.

Beyond ROI: Prove the Success of Your Marketing Efforts

Following proper guidelines for documentation and CPT code assignment for outpatient wound care is vital for appropriate reimbursement. Our speakers review new and updated CPT codes for outpatient wound care coding, give you strategies to improve documentation and coding accuracy, explain which services can be reported separately, and discuss coverage and coding for hyperbaric oxygen therapy (HBO)

Physician Compensation Models in a Strained Economy

Join HealthLeaders Media for this 60 minute look at physician compensation plans including a case study of how York Hospital successfully changed physician compensation models to improve alignment and outcomes.

Marketing Oncology: Service Line Strategies for Marketers

This 90-minute webcast delivers insight from two healthcare marketing professionals, including a case study of the launch of Baystate Health's cancer care center, and a look at the ongoing marketing efforts that have earned the center a 99% excellent patient satisfaction rating.

Joint Replacement Service Lines:

With so much uncertainty about tomorrow's healthcare market, a profitable joint replacement program requires flexible management of the business and closer physician alignment. Learn from HealthLeaders Media and two orthopedic service line experts during this 90-minute discussion--including Q&A--of the key issues surrounding the economics of a joint replacement service line.

Women's Health: Building a More Profitable Service Line With Existing Assets

Learn from HealthLeaders Media's 90-minute webcast where our expert speakers discuss successful strategies to build a thriving service line by enhancing OB services and adding specialty services that touch women's health at every stage of life.

Marketing Cardiology: Service Line Strategies for Marketers

Through examples and case studies of successful cardiology business models, our speakers show you how to identify your unique untapped market advantages to continually enhance and grow your cardiovascular services program.

Service Lines Strategies Workshop 2009: Stroke Care

Whether you're a comprehensive stroke center or a hospital with a budding stroke service line, success depends on collaboration toward systems of care by building networks, incorporating telestroke, and coordinating on a strategic level.

Finding and Keeping Physicians During a Shortage

Join HealthLeaders Media, healthcare business development, and physician relations experts from the field for a frank, solution-focused discussion of the physician shortage: Who you need to recruit now–with predictions for the future–how to recruit in today's economy, and how to retain your top talent.

RAC Strategy: Preserve Margin, Prevent Take-backs, Promote Alignment

To attack the RACs or any post payment review, you need an integrated strategic plan that enhances alignment, reduces costs, and improves quality. Learn from those who have participated in the demonstration project and succeeded.

Flexible Medical Staff Models of the Future

Learn from HealthLeaders Media's tools to analyze your current staff and culture and to map out future needs, so your organization can take the steps to building a flexible, efficient medical staff model that allows the hospital and physicians to work toward common goals.

Marketing to Physicians: Build Relationships to Increase Referrals

Through examples and case studies you'll learn both external and internal measures to maximize efficiency, get quality face time with physicians, and report measurable results.

Service Lines Strategies Workshop 2009: Gastroenterology

Hear from three gastroenterology service line experts who will give you strategies and models you can begin working with today to get the most out of your GI program by running it more like a top service line.

Advanced Service Line Marketing: New Orthopedics Growth Strategies

This 90-minute program includes case studies and Q&A with speakers who have put theory into practice. Using the tools and techniques explained in the discussion, these facilities have differentiated their orthopedic programs by understanding the trends driving growth in orthopedics and finding the right niche for their market.

Service Line Strategies Workshop 2009: Spine Care

With the recession making already-low margins even harder to come by, spine care success increasingly depends on marrying clinical and business intelligence in three interconnected areas: physician alignment, outcome reporting, and cost control. This 90-minute Webcast will drill into strategies for each.

HIPAA Changes: New Compliance Strategies for New Marketing Models

Make sure all of your healthcare marketing efforts are compliant. Listen to HealthLeaders Media and two HIPAA compliance experts to review what you need to know about HIPAA, and discuss the challenges healthcare marketers face as regulations tighten.

Service Lines Strategies Workshop: Cardiovascular Physician Alignment

Listen to HealthLeaders Media for this solution-focused 90-minute webcast of this proven physician alignment model in the cardiovascular service line. Our speakers developed and founded Allina's Minneapolis Heart Institute, which involved the creation of a hospital-within-a-hospital, managed equally between hospital senior leaders and the physicians who are employed there.

Marketing Neurosciences: Service Line Strategies for Marketers

Listen to HealthLeaders Media for Marketing Neurosciences: Service Line Strategies for Marketers and hear ways to grab a bigger part of the neuroscience market share with a results-driven marketing plan. During this 90-minute program, speakers discuss how to prepare and implement a top-notch neuroscience marketing plan

Compensation Packages to Recruit and Retain Physicians in Today's Economy

Recruiting quality physicians has been growing more difficult for years, and the current economic crisis has made the process more complex and competitive than ever. With limited resources, organizations must learn to recruit efficiently while targeting physicians' changing career goals and practice styles. Offering competitive compensation packages and flexible practice structures are essential to your recruitment and retention strategy and will help you bring the best physicians to your organization-and keep them..

Service Lines Strategies Workshop 2009: Joint Replacement

With so many competitors in the fast growing and highly profitable field of joint replacement, you need to set the market standard for both service and quality to differentiate your program from others, increase physician referrals, and grow market share.

5 Ways to Improve the Patient Experience at Your Hospital

Improving the healthcare experience is a matter of survival for all size organizations. During this 90-minute webcast, speakers share practical advice you can use today to align your brand promise with your brand experience.

Solving Your Nurse Shortage: Long-Term Strategies That Work

During this 90-minute webcast a panel of executives from award-winning hospitals discuss how they are cutting turnover rates, boosting retention, and saving money in the process. The speakers talk about what works, and what lessons they've learned along the way.

Form 990H: Act Now to Protect Your Reputation

During this 90-minute HealthLeaders Media Webcast, experts in community benefit reporting and 990 Schedule H share what you need to know to tell your hospital's community benefit story in a compelling and positive way.

ED Overhaul 2009: Five Improvements to Make Today

During this 90-minute Webcast, you'll learn how industry leaders are tackling challenges in the ED despite the tough economic climate.

Incentive-Based Compensation Plans to Enhance Physician Performance

Learn how to create and implement a fair compensation plan that fosters high performance and quality. Listen to HealthLeaders Media's 60-minute audio conference, Incentive-Based Compensation Plans to Enhance Physician Performance, to help you enhance your incentive package by using a broader set of performance measures and determine which compensation model is right for your organization.

Strategic Marketing Lessons from Other Industries:

In tight economic times, you must innovate to stay ahead of the competition Memorial Hospital and Health System has worked with 30 top companies form outside of healthcare to learn innovative strategies to improve brand recognition and patient satisfaction, grow market share, and form business partnerships-and you can, too. Listen to HealthLeaders Media for this 90-minute webcast, Strategic Marketing Lessons From Other Industries: 5 Innovative Ideas That Work.

Service Line Strategies Workshop 2009: Women's Health

Women's health service lines today extend far beyond obstetrics. Women are the number one healthcare decision-makers, responsible for more than 80% of healthcare purchasing decisions. A properly-structured service line that covers the full spectrum of women's health—including cardiovascular, bone, and cancer care—can establish loyalty with existing patients and bring in their friends and families, as well. The result is downstream revenue in nearly every revenue sector and a big boost to the hospital's overall bottom line.

What Your Practice Is Worth: Calculating Fair Market Value

Listen to HealthLeaders Media for this 60-minute audio conference to learn how to determine the value of your practice. Our speakers discuss the various legal implications relating to fair market value assessment, and review the importance of determining your practice value by reviewing hard assets, cash, accounts receivable, and goodwill.

Proving Real ROI: The Bottom-Line Impact of Your Healthcare Marketing

As margins shrink in healthcare, your marketing dollars need to work harder than ever and need to generate revenue. However, many healthcare organizations view marketing as 100% overhead. As marketers you need to understand how to make the most of your budget, and how to provide hard numbers to communicate the worth of your efforts.

New and Proven Medical Staff Models:

Listen to HealthLeaders Media for this 90-minute webcast New Medical Staff Models: Aligning physicians and hospitals today, where our expert panelists share new original research of the most unique and effective medical staff models for hospital, physician, and community success. You will hear two case studies about hospitals who have created innovative medical staff models, and how their senior executives and physician leaders worked together to dramatically restructure the hospital-physician relationship

Grow Outpatient Revenues Now: 3 Impact Strategies

Get the tools to create—and get buy-in for—a denials prevention team during this audio conference. You'll learn proactive strategies you can implement at your facility to minimize denials and optimize reimbursement.

5 Ways to Hospital-Physician Quality:

Both hospitals and physicians agree on the need for constant quality improvement, but there are barriers: poor communication, misaligned physician incentives, weak infrastructure for quality, and lack of common, transparent goals. During this HealthLeaders Media webcast, you'll hear from two medical directors of quality who have guided their organizations through proven strategies that bring together hospitals and physicians in cohesive plans.

Use Call Centers to Grow Market Share and Measure Marketing ROI

No matter the size or budget of your facility, this program will help you overcome obstacles from leadership resistance to formulating the best growth and/or alignment strategy for your organization's call center. You'll learn how two hospitals successfully used their call centers to measure the ROI for all of their marketing efforts and you'll get valuable takeaways to begin the process at your own hospital or health system.

Financial Meltdown: Managing Through The Crisis

The credit markets that have been a drag on Wall Street and the global economy have not spared healthcare. Healthcare organizations that still need to seek capital are finding options are too few and too expensive. In this timely 90-minute, interactive webcast, our experts share their near-term outlook for the credit markets, and some survival strategies to protect your capital structure.

Case Studies in ER Marketing:

The ER is the front door to your hospital, accounting for a significant amount of admissions. And with about 70% of ER traffic as walk-ins, consumers have time to decide which hospital to choose for their care. If you have the right marketing message, consumers will choose you.

Lessons on Giving Patients Price and Quality Data:

In this 90-minute Webcast you'll hear how Alegent Health's senior leadership team implemented 'My Cost', a web-based tool designed to calculate personally relevant treatment costs based on a number of customer-specific factors. Learn from their journey of success through a three-point consumer strategy that includes concepts and ideas that are adaptable to almost any size organization and budget.

Physician Compensation Planning:

A misaligned physician compensation plan can cause a lot of problems for your practice-low productivity, physician discontent, or difficulty recruiting new doctors. If you're not performing an annual assessment of your income distribution formula, you may miss the early warning signs of trouble. Listen to HealthLeaders Media and two physician compensation experts for this 60-minute audio conference as we explore the evaluation process.

Service Line Strategies Workshop 2008: Cardiovascular

In this 90-minute Webcast, physician experts from Sg2, a leading healthcare intelligence company, and Vanderbilt Heart and Vascular Institute explain how to align with key physicians to develop a profitable cardiovascular program that stands out in the market. This presentation highlights real-world examples and shows how Vanderbilt Medical Center turned around its CV service line to improve market share and receive national recognition.

Marketing Obstetrics: Strategies for Service Line Campaigns

Obstetrics is a gateway service line—one that can bring years of downstream revenue. To capture and expand your facility's piece of this diverse market you need to distinguish yourself and market your strengths.

Marketing to Physicians: Increase Referrals and Grow Market Share

How do you get the attention of busy doctors and move from simply maintaining a "same old" physician relations program to creating a dynamic growth program? Whether your program is in its infancy or needs a boost, this 90-minute HealthLeaders Media Webcast will help you focus your physician sales strategy, increase referrals, get internal buy-in, and measure ROI.

Recruiting Today's Physician:

Listen to HealthLeaders Media to hear real-world strategies from two physician recruitment experts as they discuss the increasingly difficult and competitive task of bringing in quality physicians.This 60-minute audio conference covers upfront compensation incentives and practice structures that work in today's market as well successful strategies for working with both physician and administrative partners to align recruitment with organizational initiatives, culture, and growth strategies.

OR Overhaul: 5 Surgical Site Improvements Every Leader Should Make Today

Even the most advanced hospitals struggle to overcome the OR's inefficiencies that erode profit margins. Listen to HealthLeaders Media for a 90-minute Webcast about the 5 changes you need to implement today to make your OR more profitable tomorrow.

Marketing to Boomers: Strategies to Build Loyalty Now

Bringing boomers into your revenue stream cannot be left to chance. You need smart, proven techniques to reach this key niche market. With such a dynamic demographic you need to reach out to them, engage them, get them into your facility, and build an ongoing relationship with them or your competition will.

Service Line Strategies Workshop 2008: Neurosciences

Specialty service lines are critical to hospitals' success with neurosciences among the most profitable. Listen to our three expert speakers for this 90-minute webcast, where they discuss the challenges you may face when creating and branding your Neuroscience service line, as well as strategies for success.

Marketing Oncology: Strategies for Service Line Campaigns

During this 90-minute Webcast, expert healthcare marketers discuss the research and strategic planning that should be the foundation of any successful oncology service line campaign. Hear what made their campaigns stand out and what changes they plan to make to future campaigns. This firsthand, real-world knowledge will provide you with valuable information and advice for promoting your organization's oncology services.

Physician Alignment Strategies:

This 90-minute webcast explores the costs and benefits of traditional, emerging, and alternative models for compensating physicians for call coverage and examine the scenarios in which each option would be the best fit.

Marketing Your Physician Practice: A guide to growth

The presenters of this audioconference discuss the essential areas healthcare practices should consider when implementing a marketing strategy. These include reseacrch and analysis key to developing a marketing plan, execution and metrics key to the success of a marketing plan, strategies for building patient volume and techniques for using the Internet to attract and retain business

Healthcare branding: Advanced strategies to overcome common challenges

This webcast discusses in advanced terms the challenges faced when creating a brand strategy and explains how to overcome them. Our speakers address common barriers to creating a brand strategy, including physician alignment, internal education and team-building, and finding the right partner.

Service Line Strategies Workshop: Orthopedics

Listen to HealthLeaders Media for Service Line Strategies Workshop: Orthopedics, this 90-minute Webcast focuses on growth and development of the orthopedic service line through sub-specialization strategies in three major areas: spine, trauma, and joint care. Understand the cost drivers of orthopedics through the eyes of practicing physicians and an industry expert.

Supply Chain Success:

During this 90-minute Webcast, explore the tools and strategies hospitals can use to minimize price variations and save money for the hospital or healthcare system, while retaining quality.

Proven Compensation Strategies for Part-time Physicians

Listen to HealthLeaders Media for this 60-minute audioconference and discover how to strike the right balance in your part-time physician compensation plans. Hear from leading experts on proven compensation models as well as ways to use a part-time compensation arrangement as a recruitment and retention strategy.

5 Easy-to-use New Media Options for Healthcare Marketers

Listen to HealthLeaders Media for this 90-minute Webcast and find the right interactive media for your organization. Learn about new interactive media options to expand your reach and the techniques for successfully incorporating them. Hear from your peers who have found success with these methods. Most importantly, learn about new media you can control.

Marketing Cardiology: Strategies for service line campaigns

During this 90-minute Webcast, winners of the 2007 HealthLeaders Media Marketing Awards discuss the research and strategic planning that is the foundation of any successful service line campaign. They share how their cardiac campaigns were executed, from the first stage of planning to measuring final results. Hear what made their campaigns stand out and what changes they plan to make to future campaigns. This firsthand, real-world knowledge will provide you with valuable information and advice for promoting your organization's cardiac services.

Preventable Errors:

During this 90 minute Webcast from HealthLeaders Media and Studer Group, learn how to overcome barriers, as well as establish realistic timeframes and goals to prevent errors in three crucial areas: bedsores, injuries from falls and catheter-associated infections.

ED Overhaul: 5 Improvements to make today

Listen to HealthLeaders Media for this must-have Webcast and learn from expert panelists how to overcome the ED's unique challenges. Through this 90-minute Webcast, you'll learn the five improvements all hospital leaders should make to improve their emergency departments.

Service Line Strategies Workshop: Oncology

Listen to HealthLeaders Media and expert panelists for this 90-minute Webcast. In our popular workshop format, this event offers strategies and advice on developing and defining your cancer program, understanding the national trends and how they impact your hospital. Learn the potential benefits of aligning yourself with physicians and hear advice on how to make your oncology services stand out in a thriving marketplace.

Retention strategies to keep top physicians

During this 60-minute audioconference, you'll discover retention strategies that you can implement immediately without breaking the bank. Learn why many physicians leave practices and how you can keep them happy.

Measuring ROI of Physician Relations:

During this 90 minute Webcast learn how to create a strong results-driven team and prove a positive ROI. Overcome the challenges of measuring the efforts of your physician relations team and develop the right ROI model for your program.

Posting Quality Data: How your hospital can make transparency work

During this 90-minute webcast, three of your peers will provide strategies and tools to manage the great disclosure debate as well as information on what data really matters, what to do with low scores, and how to explain it all to your customers.

HCAHPS for Marketers: Manage information not crises

Whether you're expecting your organization's scores to be top-notch or have room for improvement, this 90-minute Webcast will show you how preparation and planning now can help you craft appropriate media responses and prevent the release of patient satisfaction scores from turning into a public relations crisis.

Service Line ROI:

During this 60-minute Webcast, learn how to successfully choose the investment that's best for your practice. From conducting a feasibility study to analyzing indirect return on investment, this program will provide you with critical information and tools you need to make the tough decisions and stay competitive

Bringing the Digital Hospital to Life: Expert Advice and Real-world Lessons

Find out what it really takes to become a fully automated, paperless hospital during this webcast presented on January, 24, 2007. You will hear EMR stratgegies from an expert indursty analyst, as well as two case studies from hospitals who are far along in their IT adoption. Learn what challenges to expect, how to overcome them, and how to get buy-in from key staff members.