Non-traditional Advertising: Innovative ideas for your next campaign

Listen to HealthLeaders Media for its Webcast, Non-traditional Advertising: Innovative ideas for your next campaign.
This 90-minute program will feature three marketing experts who helped conceive and deliver non-traditional ad campaigns that got results. Their successful efforts include two campaigns that everyone’s talking about: Edward Hospital’s “For People Who Don’t Like Hospitals,” and Geisinger Clinic’s “Peace of Mind.”

From message to medium to delivery, the fresh ideas and concrete advice they offer will inspire you and your creative team to create a unique non-traditional campaign for your healthcare organization… and give you the tools you need to get it done right.

Purchase this Webcast, which will feature compelling campaign visuals, and get answers to these key questions:

• Why and when should your hospital consider a non-traditional approach?
• What are the risks and benefits of a non-traditional campaign?
• How did the creative teams behind these ads come up with their winning ideas?
• How can marketers get buy-in from hospital leaders for non-traditional approaches?
• How can you measure results and prove ROI?

Plus, get details about the methods and tactics that work best:

• Online strategies, such as microsites, streaming video, and podcasts
• Data-driven direct marketing that gets targeted results
• Alternatives to radio, TV, print, and other traditional mediums
• Guerilla tactics, buzz marketing, and other cutting-edge techniques

You’ll also be able to listen to our experts during the Q&A session that follows the presentation.

Who should attend?

Healthcare advertising, PR, and marketing professionals; marketing directors and VPs; advertising agencies; advertising and marketing consultants in the healthcare industry.

Featured speakers

Larry Margolis is president and chief marketing officer at Storandt Pann Margolis, a marketing communications firm specializing in healthcare based in LaGrange, IL. Mr. Margolis has worked with hospitals and health systems throughout the United States to develop results-oriented communications programs. He is an established expert who speaks nationally on the subject of healthcare marketing communications, branding/positioning strategies, turning perception into market share, and the impact of quality standards on marketing communications. Before joining SPM, Margolis was a principal with a nationally-recognized healthcare consulting firm. Previously, Margolis was an administrator with Lake Hospital System in Cleveland, OH.

Carol McCarthy is the founder and president of Remedy, a brand development company based in Chicago, IL. Remedy works exclusively with health-focused organizations, such as public health initiatives, healthcare providers, and medical services. Ms. McCarthy began her career at Rush Presbyterian St. Luke’s Medical Center, where she spent eight years as a nurse, and then as Vice President of Nursing and Professional Services for a 300-bed hospital. In 1986, McCarthy started the healthcare division for Jeffrey Nemetz and Associates, a marketing communications firm in Chicago, IL. Inspired by this experience, McCarthy founded her own agency in 1989. Remedy’s vision is to change how people think and act about health by creating compelling, relevant brands for consumers and clinicians alike.

Jill S. Newham is the director of marketing for Edward Hospital & Health Services in Naperville, IL. She joined Edward in 1995 and is responsible for developing and implementing marketing strategies and plans for Edward and its various entities. She is also responsible for management of Edward’s health promotions, retail services, and healing arts departments.

System Requirements and Program Materials

Please note that to fully benefit from the Webcast experience, you will need a computer equipped with an Internet connection, sound card, and the following browsers: Netscape Navigator 4.7 or Internet Explorer version 5 or higher.

You will receive presentation slides, and other materials that you can print and distribute to all of your peers at your location.