Leadership
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Service Line Strategies Workshop: Neurosciences
Your Price: $379.00
Register for this webcast
presented on February 14, 2007
Gain a strategic edge on the competition.
Specialty service lines are critical to your hospital’s success with neurosciences among the least saturated, most profitable services. The neurosciences cover a vast field of healthcare that address a variety of patient needs and requires your hospital to provide a suite of sub-specialty areas of treatment. However, as innovations allow for increased competition, you need specific strategies to strengthen your position in the market, build brand loyalty, and differentiate yourself from the competition.
Build recognition as a center of service excellence
Listen to HealthLeaders Media webcast Service Line Strategies Workshop: Neurosciences. This 90-minute program will focus on growth and development in the neuroscience service line through sub-specialization strategies in the major areas of care. Our experienced presenters offer their advice for growth from varying perspectives within each sub-specialty area: technology and finance, positioning and market strategy, physician relations, and real-world experiences.
Purchase this Webcast to learn valuable strategies that will help you
- align and engage physicians in programmatic development, clinical, and marketing initiatives
- identify and target strategic segments that offer the best potential for growth
- create a relevant and differentiated competitive position
- increase consumer interest in and preference for your brand
- identify and leverage unique channels to reach and influence consumers
Program Agenda
- Spine care
- Technology, innovation, and research
- Rate of growth, profitability, and payor mix
- Positioning and differentiating yourself in the market
- Successful marketing strategies
- Physician relations
- Neurovascular disease and stroke care
- Technology, innovation, and research
- Rate of growth and profitability
- Positioning and differentiating yourself in the market
- Successful marketing strategies
- Physician relations
- Neurodegenerative disease care
- Technology, innovation, and research
- Rate of growth and profitability
- Positioning and differentiating yourself in the market
- Successful marketing strategies
- Physician relations
- Q&A session
Who should attend?
Service line managers; healthcare executives in marketing, planning, and business development; CEOs; COOs; CFOs; physician and department leaders.
Featured presenters
Jayme L M Zage, PhD, vice president, Sg2. Ms. Zage is the content lead and vice president of Sg2’s Neurosciences Intelligence Program. She brings to Sg2 a diversified background that includes research in neurobiology and cardiovascular disease and consulting in the pharmaceutical sector. Over the past several years, Zage has led content development for a number of Sg2 publications on neurosciences and women’s health topics. She has applied the knowledge she gained in developing this content to support a variety of clients through Sg2’s consulting and strategic planning offerings.
Sarah Whitehouse, MAW, administrative leader, Neuroscience Institute, Henry Ford Health System, Detroit. Ms. Whitehouse is a graduate of the University of Iowa Writer’s Program and worked as a freelance medical writer/editor before joining Henry Ford Health System in Detroit in 1986. At Henry Ford Ms. Whitehouse was the Managing Editor of the Henry Ford Hospital Medical Journal, then developed and managed the Department of Neurosurgery Editorial Office, and subsequently developed and led Neuroscience Marketing for the Departments of Neurology and Neurosurgery. In 2003 she joined the eight-department Henry Ford Neuroscience Institute as lead administrator to focus on building collaborative teamwork among the department chairs, program physician leaders, hospital and ambulatory administrative leaders, and multidisciplinary disease teams. The multi-specialty Carotid Angioplasty and Stenting Program was developed under her leadership in 2005. Ms. Whitehouse also focuses on strategic planning initiatives, new patient care models for business growth, philanthropic development, and marketing strategies for the Institute.
Phil Pomeroy, vice president, neurosciences, Barrow Neurological Institute®, St. Joseph’s Hospital & Medical Center, Phoenix. Mr. Pomeroy is responsible for business development and strategic planning for the Barrow Neurological Institute, one of the leading neuroscience institutes in the world. Prior to his position at Barrow, he and his staff provided the marketing and planning support for a $1.2 billion 11-hospital integrated healthcare system headquartered in Birmingham, AL. Mr. Pomeroy’s career includes heading a specialty consulting firm that provided sales and marketing management consulting to hospitals across the country. He regularly speaks on service line development and physician relations, and has consulted with hospitals and corporations regarding strategic planning, quality improvement, sales, and marketing programs.
System Requirements and Program Materials
Please note that to fully benefit from the Webcast experience, you will need a computer equipped with an Internet connection, sound card, and the following browsers: Netscape Navigator 4.7 or Internet Explorer version 5 or higher.
You also receive presentation slides, and other materials that you can print and distribute to all of your peers at your location.
