Service Line Strategies Workshop: Cardiovascular

Listen to HealthLeaders Media and expert panelists for a Webcast on cardiovascular service line strategies. In our popular workshop format, this 90-minute event helps your organization determine what subspecialties you should focus on now, and what the key areas for growth are. Learn the potential benefits of aligning yourself with physicians and hear advice on how to make your cardiac services stand out in a thriving marketplace.

Plus, you'll also receive a sample outline of an alignment model that will serve as a guide for designing your cardiovascular program!

PROGRAM AGENDA

1. National trends in cardiovascular services
   1. Increasing competition in cardiovascular services
   2. Measuring quality in cardiovascular services
   3. Physician relations and turf issues
2. Developing your program
   1. Emerging subspecialties
      1. Electrophysiology
      2. Imaging
      3. Vascular
   2. Mature subspecialties
      1. Cardiac surgery
      2. PCI
   3. Structural considerations for program development
   4. Marketing efforts and cost-benefit analyses
3. Physician alignment models and strategies
   1. Employment
   2. Joint ventures
   3. Other alignment vehicles
   4. Case study: Employment as a vehicle for growth
4. Differentiating your program
   1. Takeaways and conclusions
5. Q&A session

Learning Objectives

At the end of the program, you and your colleagues will be able to:

• Structure successful physician partnerships
• Distinguish which subspecialties to focus your business on
• Expand your cardiovascular program and increase your organization's bottom line

FEATURED SPEAKERS

Thomas G. Di Salvo, MD, MPH, MBA, is currently the medical director of the Vanderbilt Heart and Vascular Institute and Associate Professor of Medicine, Vanderbilt School of Medicine. Dr. Di Salvo completed undergraduate studies at Harvard, medical school at the University of Cincinnati, residency and chief residency at Johns Hopkins and fellowship in cardiology and heart failure/cardiac transplantation at the Massachusetts General Hospital and Harvard Medical School. Prior to joining Vanderbilt, Dr. Di Salvo was an assistant professor of medicine at Harvard Medical School and completed a MPH in Epidemiology at the Harvard School of Public Health. He received his MBA in 2007 at the Vanderbilt Owen School of Management.

John McHugh, associate director, Navigant Consulting, Inc. Mr. McHugh has seven years of business development and strategy experience, including pricing, market sizing, and market feasibility analysis. His professional experience includes general and service line strategic planning, focusing primarily on cardiovascular services and ambulatory planning. Mr. McHugh is a part of Navigant’s ambulatory strategy practice area as well as the cardiovascular services practice area. His most recent work in cardiac planning was a system plan to develop an integrated and efficient cardiovascular delivery network which includes a significant physician integration component.

Susan Mullaney, vice president of cardiovascular and surgical services, Fairview Southdale, Minneapolis. Ms. Mullaney leads cardiovascular and surgical services at Fairview Southdale hospital, providing strategic and operational leadership across several specialties—cardiology, vascular, neurology, neurosurgery, general surgery, orthopedic surgery, and spine services. She also works across the Fairview System and the University of Minnesota Medical Center with cardiac, vascular, and neurosciences service lines. In this capacity, Ms. Mullaney works extensively with both independent and academic-based medical groups. She has 15 years of diverse leadership experience in healthcare organizations, spanning business development and operations in hospital, ambulatory, and healthcare financing arenas.

WHO SHOULD ATTEND?

Hospital service line managers and C-suite executives, including CEOs, COOs, CFOs, CIOs, CMOs, and CNOs, will benefit from the strategies and expertise presented during this Webcast. Additional titles include business development and marketing professionals, and healthcare consultants.

Program Materials

You will receive presentation slides, and other materials that you can print and distribute to all of your peers at your location.