AUDIO CONFERENCE ON CD OR AUDIO ON-DEMAND
Sponsored by Physician Entrepreneurs: Strength in Numbers: Consolidation and collaboration strategies to grow your practice
presented on August 19, 2008
Attract physicians in today’s competitive, complex environment
Offering competitive compensation packages and flexible practice structures are essential to standing out from competitors to attract today’s physician. Success hinges on creating a practice that appeals to the individual career goals and practice styles of a changing physician workforce.
Listen to HealthLeaders Media to hear real-world strategies from two physician recruitment experts as they discuss the increasingly difficult and competitive task of bringing in quality physicians. You’ll learn how the Duluth Clinic, an affiliate of SMDC Health System, has used strategies such as advanced access and physician float pools to boost recruitment and retention.
This 60-minute audio conference covers upfront compensation incentives and practice structures that work in today’s market as well successful strategies for working with both physician and administrative partners to align recruitment with organizational initiatives, culture, and growth strategies.
LEARNING OBJECTIVES
During this audio conference, you and your colleagues will:
Research and use strategic marketing data
Develop a competitive recruitment offer
Learn practice structures that attract today’s physicians
Compare the costs and benefits of various recruitment strategies
PROGRAM AGENDA
I. The new physician workforce
a. Generation X and Millennials
b. The challenges of today’s market
II. Building a competitive offer
a. Malpractice tail coverage and other benefit incentives
b. Loan repayment and stipends
c. Signing, starting, and retention bonuses
d. Emerging upfront incentives
III. Revamping your practice structure
a. ED call coverage—options for flexible scheduling
b. Employment and fixed schedules
c. Productivity incentives
IV. Case study--Duluth Clinic
a. Hospitalist groups (primary care and beyond)
b. Advanced access model
c. System physician float pool
V. Q&A
FEATURED SPEAKERS
Jocelyn Heid is the manager of physician recruitment and retention for the Duluth Clinic in Minnesota, which recruits approximately 100 physicians and practitioners annually for a 400+ physician group that includes 55 specialties providing care through a network of Minnesota and Wisconsin clinics and hospitals. She has 15 years of experience in physician/practitioner recruitment and HR staffing. In addition to her managerial role, Heid is currently involved in collaborative recruitment efforts among the multiple entities of Essentia, the parent company of SMDC Health System and other health systems of the upper Midwest.
Laura Screeney, CMSR, is currently an in-house physician recruitment consultant. During her 20 year career, Laura has developed and directed the in-house physician recruitment departments for healthcare organizations from coast to coast, including HIP of Greater New York (NY, NJ, PA & FL), Kaiser Permanente, Lifetime Health Medical Group (Buffalo, Rochester & Syracuse, NY), and the Alaska Native Medical Center.
Laura consults with various in-house physician recruitment departments across the United States to help them streamline their physician recruitment and retention processes by sharing proven physician recruitment principals and practices so that hospitals and medical groups are better positioned to address their physician staffing challenges in today’s marketplace.
WHO SHOULD LISTEN
CEOs/Practice Administrators
Practice/Office Managers
Physician Owners and Leaders
CFOs and COOs
CMOs
Physicians
In-house Physician Recruitment professionals
Directors of Physician Relations
Medical Directors
Medical Staff Directors
Vice Presidents of Medical Affairs
Clinic administrators
AUDIO ON-DEMAND PURCHASE OPTION
In addition to the regular purchase option for HealthLeaders Media audio conferences, we are pleased to offer audio on-demand. Audio on-demand allows you to download the program and play it back at your convenience through your computer or MP3 player. Purchase a CD or audio on-demand of the program and listen when you can. It's also a perfect training tool for new staff or as a refresher for veteran staff.
Save money when you purchase multiple copies! Ask your customer service representative about money-saving
discounts and bulk orders. Call toll free 800-650-6787 or e-mail
customerservice@hcpro.com.
