Leadership
Sponsored Content
The C-Suite's Guide to Employer Relationships
Your Price: $379.00
Register for this webcast
presented on August 29, 2006
For decades, hospitals have been separated from the true purchasers of healthcare—employers—by payors. While health plans are still firmly in the middle, leading hospitals and employers are finding innovative ways to create relationships with each other. For hospitals, these relationships are an opportunity to attract more patients and extend their services beyond traditional, need-based care. For employers, a direct line to the hospital’s C-suite creates a dialogue for reducing the high cost of healthcare.
Is your hospital the target when employers look to pin the blame for rising healthcare costs?
Evolve the way your hospital does business through positive employer relationships.
Listen to HealthLeaders Media's program presented on August 29, for the Webcast, "The C-Suite's Guide to Employer Relationships." This informative 90-minute program will serve as a primer for hospital executives who want to develop relationships with large and medium-sized employers in their areas. These relationships present the opportunity for hospitals to attract new patients and provide a more collaborative, preventive health and wellness-oriented suite of services.
Our featured presenters will discuss the benefits of this bond, and how your hospital can navigate through meetings on the cost of healthcare, and explore direct contractual arrangements with employers for a variety of services. Hospital/employer relationships may develop into a business-to-business relationship, or simply may help employers understand the cost-pressures facing the hospital and provider community.
During this Webcast, you will learn
- The benefits of direct relationships with the actual payors of healthcare, outside the third-party payor filter
- How to develop lasting customer relationships with a group of paying, insured customers
- How to convince employers to insist your hospital(s) be included in their payor's network
- How to develop an effective health risk assessment program that brings clinicians directly to employer sites
- How to target the right employers for participation
- How aggregated data from the assessments can help you plan for your service lines' needs
- How to sell health risk assessments to employers as a way to help lower their premium costs
Program Agenda
- Global View of Alignment Programs and Initiatives
- Innovative strategies
- What employers want from hospitals
- Institutional Initiatives
- CEO’s perspective
- Implementing the initiatives
- What lead to the initiative
- Targeting the right employers for participation
- What lead to the initiative
- Reason for success and failure
- Roundtable Discussion
- Experiences from the marketplace
- Experiences from the marketplace
- Q&A
Who should attend:
- Hospital C-level and director-level executives
- Directors of business development
- Healthcare marketing and PR professionals
Meet our presenters
Wayne A. Sensor, CEO of Alegent Health in Omaha, NE
Mr. Sensor leads the largest integrated healthcare system in the region. Alegent Health is a not-for-profit, faith-based healthcare system with over 1,200 physicians, and nearly 8,400 employees committed to making healthcare better. He has been responsible for a number of innovations and initiatives, including: introducing a new model of consumer-driven healthcare; hiring one of the first Chief Innovation Officers in healthcare; launching the new Alegent Health Community Benefit Trust, which is already providing millions in grants to help community-based organizations better address the needs of the community's vulnerable and underserved; creating an accelerated decision making tool called Right Track, which is engaging its community and its stakeholders in designing the next generation of healthcare; pioneering a more proactive method for reporting quality data in meaningful, transparent ways that empower consumers to make better-informed health choices; and pledging to offer transparent pricing to the community by January 2007.
Barry Arbuckle, Ph.D. President & CEO, MemorialCare Medical Centers, Huntington Beach, CA
Dr. Arbuckle serves as president and CEO of MemorialCare Medical Centers- a five-hospital health care system in Southern California with annual revenues of more than $1.3 billion. Dr. Arbuckle's responsibilities include the following system initiatives: strategic planning, quality outcomes reporting, real estate, legal, risk management, medical education, research and philanthropic foundations with assets of more than $176 million. Under Dr. Arbuckle's leadership, MemorialCare has received many national honors, including 2005 Top Leadership Team in the U.S. (HealthLeaders magazine).
François de Brantes is the National Coordinator for Bridges To Excellence (BTE), a national program focused on rewarding physicians for better quality care. In that capacity, Mr. de Brantes is responsible for supervising the implementation of BTE programs in different regions in the country. He is also responsible for creating and developing new programs for BTE such as the emerging Internal Medicine Care Link in collaboration with the American Board of Internal Medicine and the Spine Care Link in collaboration with the National Committee for Quality Assurance.
System Requirements and Program Materials
Please note that to fully benefit from the webcast experience, you will need a computer equipped with an Internet connection, sound card, and the following browsers: Netscape Navigator 4.7 or Internet Explorer version 5 or higher.
You will receive presentation slides, and other materials that you can print and distribute to all of your peers.
