Marketing
Sponsored Content
Webcasts/Audios
HealthLeaders Media uses cutting-edge web technology to deliver practical, informative, and engaging live events focused on the key areas of interest listed below. With just a few clicks of your mouse, you can tune in to industry experts as they offer tips, insights, and real-life examples that will help you meet the many challenges of today’s complex healthcare environment. Register for any of these upcoming webcasts today!
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| Leadership
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| Community Hospitals
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| Global
Surgical Services: Maximize OR efficiency to improve patient care
Poor scheduling, staffing inefficiencies, misused space-these are just a few of the factors that can prevent your hospital's operating room from delivering efficient, profitable, and high-quality care. Join HealthLeaders Media for this FREE Webcast sponsored by Surgical Information Systems (SIS). During this 90-minute program, three expert presenters will share what has worked for their hospitals and you will gain valuable lessons that will improve your surgical business line.
Price: FREE
Marketing Oncology: Strategies for Service Line Campaigns
During this 90-minute Webcast, expert healthcare marketers discuss the research and strategic planning that should be the foundation of any successful oncology service line campaign. Hear what made their campaigns stand out and what changes they plan to make to future campaigns. This firsthand, real-world knowledge will provide you with valuable information and advice for promoting your organization's oncology services.
Price: $259.00
Healthcare branding: Advanced strategies to overcome common challenges
This webcast will discuss in advanced terms the challenges faced when creating a brand strategy and will explain how to overcome them. Our speakers will address common barriers to creating a brand strategy, including physician alignment, internal education and team-building, and finding the right partner.
Price: $259.00
5 Easy-to-use New Media Options for Healthcare Marketers
Listen to HealthLeaders Media for this 90-minute Webcast and find the right interactive media for your organization. Learn about new interactive media options to expand your reach and the techniques for successfully incorporating them. Hear from your peers who have found success with these methods. Most importantly, learn about new media you can control.
Price: $259.00
Marketing Cardiology: Strategies for service line campaigns
During this 90-minute Webcast, winners of the 2007 HealthLeaders Media Marketing Awards discuss the research and strategic planning that is the foundation of any successful service line campaign. They share how their cardiac campaigns were executed, from the first stage of planning to measuring final results. Hear what made their campaigns stand out and what changes they plan to make to future campaigns. This firsthand, real-world knowledge will provide you with valuable information and advice for promoting your organization's cardiac services.
Price: $259.00
Measuring ROI of Physician Relations: Strategies to demonstrate the impact of your sales program
During this 90 minute Webcast learn how to create a strong results-driven team and prove a positive ROI. Overcome the challenges of measuring the efforts of your physician relations team and develop the right ROI model for your program.
Price: $259.00
Posting Quality Data: How your hospital can make transparency work
During this 90-minute webcast, three of your peers will provide strategies and tools to manage the great disclosure debate as well as information on what data really matters, what to do with low scores, and how to explain it all to your customers.
Price: $379.00
HCAHPS for Marketers: Manage information not crises
Whether you're expecting your organization's scores to be top-notch or have room for improvement, this 90-minute Webcast will show you how preparation and planning now can help you craft appropriate media responses and prevent the release of patient satisfaction scores from turning into a public relations crisis.
Price: $259.00
Marketing Orthopedics: Strategies for service line campaigns
During this Webcast, expert healthcare marketers and consultants discuss the research and strategic planning that should be the foundation of any successful orthopedic service line campaign. Learn how one hospital has undertaken one such orthopedic marketing plan. From the first stage of planning to measuring final results, hear what worked for them and what they plan to do differently in future campaigns.
Price: $249.00
Marketing to Women: Proven techniques to reach key healthcare decision-makers
During this Webcast, learn how targeting women with effective marketing and programs directly affects your hospital's bottom line. Hear from two hospitals that are reaping the benefits of marketing to women, as well as a healthcare marketing consultant who will dig down into the key niches of the female demographic. Get innovative ideas you can implement to bring in new and recurring business for your healthcare organization.
Price: $249.00
ROI Challenges: Prove results on hard-to-measure hospital marketing efforts
This 90-minute Webcast shows healthcare marketers how to calculate hard ROI on even the most difficult-to-track marketing efforts. Learn how to assess the value that these campaigns add to the organization, and get practical advice about how to communicate that information to senior leaders and other stakeholders.
Price: $249.00
Push the Envelope, Not Buttons: Execute bold marketing campaigns
During this 90-minute Webcast on September 20, your healthcare marketing peers will discuss risky campaigns that created controversy, and how they fanned the flames to save their organizations' reputations. Get valuable tips on how to prepare for-and respond to-negative press surrounding bold marketing.
Price: $249.00
The Future of Healthcare Marketing: Blogs, podcasts, and other new media
Keep up with today's tech-savvy healthcare consumers. Listen to HealthLeaders Media and expert presenters to explore an exciting new era that is shaping the future of healthcare marketing. You'll hear practical ideas and strategies for utilizing the latest technology to promote your organization.
Price: $249.00
HCAHPS: Marketing Disaster or Marketing Tool?
Is your reputation ready for the public eye? Listen to HealthLeaders Media for this 90-minute program to learn how to tactfully use positive HCAHPS scores to your advantage, counteract poor scores, and keep your reputation and brand intact.
Price: $249.00
Build Brand Awareness with Service Line Marketing
Create a brand that stands out from the crowd. Get strategies to help differentiate your organization's service line offerings during this Webcast. This 90-minute program explores the relationship between your hospital's overarching brand strategy and service line marketing.
Price: $249.00
Proving Real ROI: The Bottom-line Impact of Your Healthcare Marketing
Listen to HealthLeaders Media for this Webcast to get timely, expert advice on how to start tracking the real ROI of your marketing efforts. We'll take you step-by-step through the challenges to tackling ROI, and the specific elements you need to conduct a true financial ROI analysis. You'll walk away from this show with tools and techniques you can put to use right away.
Price: $249.00
Big Marketing on a Small Budget: Make an impact without breaking the bank
This is one marketing show you can't afford to miss! Listen to HealthLeaders Media for this 90-minute Webcast and get the tools you need to develop effective marketing on the budget you have. Regardless of the size of your facility or budget, you'll come away from this show with cost-effective solutions to help you make the most of your marketing dollars.
Price: $249.00
Pitching Marketing Campaigns to Healthcare Leaders
During this live Webcast on February 21, 2007, four industry experts provide concrete tools and techniques to help you get your marketing projects approved by healthcare leaders. Get strategic advice straight from a hospital CEO. Learn best practices from your peers. And tap the experience of two healthcare marketing experts.
Price: $249.00
Integrate Advertising, the Web, and CRM at Your Hospital
This Webcast will explore strategies for integrating CRM with other advertising and branding efforts to maximize customer retention and promote your hospital. Learn the benefits of creating synergy among all of your marketing activities.
Price: $249.00
Leveraging Quality to Drive Commercial Business
This 90-minute Webcast presented on November 28, 2006 explores how various healthcare buyers perceive the quality of your services, how that impacts their purchasing decisions, and how to use that information to target your marketing efforts.
Price: $239.00
Word of Mouth Marketing: Generate a buzz about your brand
During this Webcast presented on October 31, our experienced presenters provided tools and techniques for implementing word of mouth marketing campaigns. Learn how to use satisfied customers and existing resources to spread the word about your healthcare services and build awareness about your brand.
Price: $239.00
Physician Marketing: Increase referrals and build market share
Listen to this 90-minute Webcast to learn how an effective physician marketing plan can increase your organization's referrals, revenues, and market share. Our expert speakers provide a roadmap for developing, positioning, and enhancing your plan, and will highlight case studies of successful physician relations models at premier health systems.
Price: $239.00
Marketing under HIPAA: Patient data and the law
Learn how to use patient data in healthcare marketing without violating HIPAA privacy laws. Join us on August 9, 2006 for this 90-minute interactive program. Two authorities on HIPAA and marketing will equip you with the essential facts on how HIPAA and patient privacy impacts your healthcare organization's marketing efforts.
Price: $269.00
Crisis Management: Prepare for the Worst
A damaging crisis can strike any hospital at any time. As a healthcare marketing or public relations professional, the decisions you make and the way you respond will determine how the world views your organization. Our expert Webcast presenters will offer essential tips and strategies for developing and implementing an effective communications plan for your staff in the face of any crisis.
Price: $239.00
Service Line Marketing: Ingredients for Success
This 90-minute program features three marketing and public relations executives who will give you the strategies and advice you need to accurately gauge the success of your service lines. Learn how healthcare marketers can pinpoint exactly where profits are coming from, and how identifying profitability by physician can cultivate referral volume and improve payer mix.
Price: $239.00
Measuring and Demonstrating Marketing ROI in a Healthcare Setting
This 90-minute webcast will explain how planning and measurement tools can be used to demonstrate ROI of healthcare marketing efforts. Watch and listen as industry experts use real-life examples to show you how to measure campaign effectiveness and prove once and for all that marketing is not merely an expense, but has an undeniable impact on your organization's bottom line.
Price: $239.00
Poor scheduling, staffing inefficiencies, misused space-these are just a few of the factors that can prevent your hospital's operating room from delivering efficient, profitable, and high-quality care. Join HealthLeaders Media for this FREE Webcast sponsored by Surgical Information Systems (SIS). During this 90-minute program, three expert presenters will share what has worked for their hospitals and you will gain valuable lessons that will improve your surgical business line.
Price: FREE
During this 90-minute Webcast, expert healthcare marketers discuss the research and strategic planning that should be the foundation of any successful oncology service line campaign. Hear what made their campaigns stand out and what changes they plan to make to future campaigns. This firsthand, real-world knowledge will provide you with valuable information and advice for promoting your organization's oncology services.
Price: $259.00
This webcast will discuss in advanced terms the challenges faced when creating a brand strategy and will explain how to overcome them. Our speakers will address common barriers to creating a brand strategy, including physician alignment, internal education and team-building, and finding the right partner.
Price: $259.00
Listen to HealthLeaders Media for this 90-minute Webcast and find the right interactive media for your organization. Learn about new interactive media options to expand your reach and the techniques for successfully incorporating them. Hear from your peers who have found success with these methods. Most importantly, learn about new media you can control.
Price: $259.00
During this 90-minute Webcast, winners of the 2007 HealthLeaders Media Marketing Awards discuss the research and strategic planning that is the foundation of any successful service line campaign. They share how their cardiac campaigns were executed, from the first stage of planning to measuring final results. Hear what made their campaigns stand out and what changes they plan to make to future campaigns. This firsthand, real-world knowledge will provide you with valuable information and advice for promoting your organization's cardiac services.
Price: $259.00
During this 90 minute Webcast learn how to create a strong results-driven team and prove a positive ROI. Overcome the challenges of measuring the efforts of your physician relations team and develop the right ROI model for your program.
Price: $259.00
During this 90-minute webcast, three of your peers will provide strategies and tools to manage the great disclosure debate as well as information on what data really matters, what to do with low scores, and how to explain it all to your customers.
Price: $379.00
Whether you're expecting your organization's scores to be top-notch or have room for improvement, this 90-minute Webcast will show you how preparation and planning now can help you craft appropriate media responses and prevent the release of patient satisfaction scores from turning into a public relations crisis.
Price: $259.00
During this Webcast, expert healthcare marketers and consultants discuss the research and strategic planning that should be the foundation of any successful orthopedic service line campaign. Learn how one hospital has undertaken one such orthopedic marketing plan. From the first stage of planning to measuring final results, hear what worked for them and what they plan to do differently in future campaigns.
Price: $249.00
During this Webcast, learn how targeting women with effective marketing and programs directly affects your hospital's bottom line. Hear from two hospitals that are reaping the benefits of marketing to women, as well as a healthcare marketing consultant who will dig down into the key niches of the female demographic. Get innovative ideas you can implement to bring in new and recurring business for your healthcare organization.
Price: $249.00
This 90-minute Webcast shows healthcare marketers how to calculate hard ROI on even the most difficult-to-track marketing efforts. Learn how to assess the value that these campaigns add to the organization, and get practical advice about how to communicate that information to senior leaders and other stakeholders.
Price: $249.00
During this 90-minute Webcast on September 20, your healthcare marketing peers will discuss risky campaigns that created controversy, and how they fanned the flames to save their organizations' reputations. Get valuable tips on how to prepare for-and respond to-negative press surrounding bold marketing.
Price: $249.00
Keep up with today's tech-savvy healthcare consumers. Listen to HealthLeaders Media and expert presenters to explore an exciting new era that is shaping the future of healthcare marketing. You'll hear practical ideas and strategies for utilizing the latest technology to promote your organization.
Price: $249.00
Is your reputation ready for the public eye? Listen to HealthLeaders Media for this 90-minute program to learn how to tactfully use positive HCAHPS scores to your advantage, counteract poor scores, and keep your reputation and brand intact.
Price: $249.00
Create a brand that stands out from the crowd. Get strategies to help differentiate your organization's service line offerings during this Webcast. This 90-minute program explores the relationship between your hospital's overarching brand strategy and service line marketing.
Price: $249.00
Listen to HealthLeaders Media for this Webcast to get timely, expert advice on how to start tracking the real ROI of your marketing efforts. We'll take you step-by-step through the challenges to tackling ROI, and the specific elements you need to conduct a true financial ROI analysis. You'll walk away from this show with tools and techniques you can put to use right away.
Price: $249.00
This is one marketing show you can't afford to miss! Listen to HealthLeaders Media for this 90-minute Webcast and get the tools you need to develop effective marketing on the budget you have. Regardless of the size of your facility or budget, you'll come away from this show with cost-effective solutions to help you make the most of your marketing dollars.
Price: $249.00
During this live Webcast on February 21, 2007, four industry experts provide concrete tools and techniques to help you get your marketing projects approved by healthcare leaders. Get strategic advice straight from a hospital CEO. Learn best practices from your peers. And tap the experience of two healthcare marketing experts.
Price: $249.00
This Webcast will explore strategies for integrating CRM with other advertising and branding efforts to maximize customer retention and promote your hospital. Learn the benefits of creating synergy among all of your marketing activities.
Price: $249.00
This 90-minute Webcast presented on November 28, 2006 explores how various healthcare buyers perceive the quality of your services, how that impacts their purchasing decisions, and how to use that information to target your marketing efforts.
Price: $239.00
During this Webcast presented on October 31, our experienced presenters provided tools and techniques for implementing word of mouth marketing campaigns. Learn how to use satisfied customers and existing resources to spread the word about your healthcare services and build awareness about your brand.
Price: $239.00
Listen to this 90-minute Webcast to learn how an effective physician marketing plan can increase your organization's referrals, revenues, and market share. Our expert speakers provide a roadmap for developing, positioning, and enhancing your plan, and will highlight case studies of successful physician relations models at premier health systems.
Price: $239.00
Learn how to use patient data in healthcare marketing without violating HIPAA privacy laws. Join us on August 9, 2006 for this 90-minute interactive program. Two authorities on HIPAA and marketing will equip you with the essential facts on how HIPAA and patient privacy impacts your healthcare organization's marketing efforts.
Price: $269.00
A damaging crisis can strike any hospital at any time. As a healthcare marketing or public relations professional, the decisions you make and the way you respond will determine how the world views your organization. Our expert Webcast presenters will offer essential tips and strategies for developing and implementing an effective communications plan for your staff in the face of any crisis.
Price: $239.00
This 90-minute program features three marketing and public relations executives who will give you the strategies and advice you need to accurately gauge the success of your service lines. Learn how healthcare marketers can pinpoint exactly where profits are coming from, and how identifying profitability by physician can cultivate referral volume and improve payer mix.
Price: $239.00
This 90-minute webcast will explain how planning and measurement tools can be used to demonstrate ROI of healthcare marketing efforts. Watch and listen as industry experts use real-life examples to show you how to measure campaign effectiveness and prove once and for all that marketing is not merely an expense, but has an undeniable impact on your organization's bottom line.
Price: $239.00
