HealthLeaders Media uses cutting-edge web technology to deliver practical, informative, and engaging live events focused on the key areas of interest listed below. With just a few clicks of your mouse, you can tune in to industry experts as they offer tips, insights, and real-life examples that will help you meet the many challenges of today’s complex healthcare environment. Register for any of these upcoming webcasts today! Your transaction will be redirected to the HealthLeaders Media eCommerce site. All | Leadership | Finance | Technology | Physicians | Community Hospitals | Health Plans | Marketing | Quality | Nursing | HR | Service Lines

Surgical Services: Maximize OR efficiency to improve patient care

Poor scheduling, staffing inefficiencies, misused space-these are just a few of the factors that can prevent your hospital's operating room from delivering efficient, profitable, and high-quality care. Join HealthLeaders Media for this FREE Webcast sponsored by Surgical Information Systems (SIS). During this 90-minute program, three expert presenters will share what has worked for their hospitals and you will gain valuable lessons that will improve your surgical business line.
Price: FREE

Marketing to Overcome Physician Recruitment Hurdles

Join HealthLeaders Media for a 90-minute, customizable webcast on physician recruiting strategy and solutions. Featuring three industry leaders from diverse regions, hospital sizes and backgrounds, this show allows you to get the answers your organization needs by pre-submitting questions to our speakers.

Battle-Tested Tactics for Key Internal Marketing Initiatives

When a key marketing initiative looms, you can already anticipate its accompanying challenges: executive buy-in, prioritization, resource allocation, and internal communication. But your initiative will succeed with proven strategies to achieve alignment. In this 90-minute Webcast, benefit from lessons learned from Catholic Health Initiatives’ communication campaign for EHR implementation, as well as what your service lines can mean for marketing opportunities.

Quantify & Cultivate Patient Engagement

More than just a buzzword, patient experience has become the quintessential objective in the current healthcare climate. Without it, future success will be impossible. Fortunately, the thriving world of social media offers proven pathways to not only create patient engagement, but actually build community around your organization. In this 90-minute Webcast, learn how Emory University Orthopaedics and Spine Hospital consistently scores above the 90th percentile in patient satisfaction using social media tools and metrics.

Creating an ACO Marketing Language

Accountable care is inevitable. Whatever specific form ACOs may ultimately take, accountability and integration will be an integral part of the healthcare landscape. As a marketer, you need to learn the new paradigm of managing population health versus growing patient volume in a traditional environment. You must remain agile for the coming tide of accountability. Join HealthLeaders Media for this 90-minute Webcast, including Q&A and case study, to advance your understanding of how to align ACO marketing with business needs, as well as market accountability to providers, and ultimately your community.

Ratchet Up Physician Referrals: Proven Methods & Measures

Join HealthLeaders Media for this 90-minute Webcast, including Q&A and case studies, for lessons and insights from marketing leaders with successful referral programs. At the heart of successful physician referral programs are relationships that result in buy-in, engagement, and alignment. How do you build those? And, how do you use data to prove your program's success to the C-suite?

Boost Market Share with Your Oncology Services

Join HealthLeaders Media for this 90-minute Webcast, including Q&A and a case study, for valuable lessons from marketing leaders. Given the growing trend toward all-inclusive cancer centers, do you know how to differentiate your own oncology services to protect and grow your market share? Your oncology care is distinct. Its marketing should be, too.

Proven Strategies to Market Women’s Services

Women are a vital audience to reach—is your marketing cutting it? As the primary healthcare decision-makers and the key to unlocking additional service audiences, you need up-to-date, effective marketing strategies to win women’s loyalty thus, business and expand your market share. Join HealthLeaders Media for this 90-minute Webcast, including Q&A, and learn from women’s health marketing experts, including a case study of Lexington Medical Center, whose $35,000 investment in Internet marketing paid off with the best financial year in the hospital’s history in a down economy.

Tactics to Measure Financial ROI for Marketing Efforts

Proving marketing ROI is both critical to do, yet often hard to do. In this economic and competitive environment, the stakes are high—you need to show the efficacy of your marketing dollars through a commitment to measuring your efforts with ROI and broader means beyond brand awareness. Join HealthLeaders Media for this 90-minute Webcast, including Q&A, to get specific how-to’s on demonstrable marketing efficacy with case studies from Chester County Hospital and Fairview Health Services that share: • a direct mail marketing campaign targeting new movers, resulting in a 20 to 25% conversion rate • an online initiative that yielded $30,000 in charges from 27 appointments.

Marketing Neurosciences: Service Line Strategies for Marketers

Learn how to implement a marketing strategy to drive a thriving neurosciences service line in this 90-minute HealthLeaders Media webcast, including Q&A. Leading industry experts will show you how to package your neurosciences expertise to attract consumers, build the physician relationships that will drive referrals, and grow your market share. Two senior marketing professionals will describe how their healthcare organizations created successful neurosciences programs. Hear how Borgess Health created a seamless experience for referring physicians and patients by bundling its neurosciences services into a Brain and Spine Institute and how Norton Healthcare created a Neuroscience Institute and launched a consumer advertising campaign to promote its subspecialties.

Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

Developing a strong physician sales program means integrating sales and marketing efforts focused on using market data to plan targeted and successful referral campaigns. During this 90 minute webcast, including case study examples and Q&A, physician sales expert Kriss Barlow and two top professionals from the field tell you how to create a strong results-driven team and prove a positive ROI.

Five Proven Steps to Improve Patient Satisfaction Scores

There is a direct link between service excellence and your organization's patient satisfaction rankings. These five proven steps will show you how to improve patient satisfaction scores, increase market share and patient loyalty, and ultimately benefit your bottom line. Join HealthLeaders Media for this 90-minute webcast---including Q&A---and hear from a health system and a critical access hospital that have improved patient satisfaction. Learn how Catholic Healthcare West raised its scores from 17% to 72% in 18 months and how Reedsberg Area Medical Center continues to show increased Press Ganey scores, in some areas increasing from 17 th to 80th percentile, after implementing its own service excellence program.

Beyond ROI: Prove the Success of Your Marketing Efforts

Following proper guidelines for documentation and CPT code assignment for outpatient wound care is vital for appropriate reimbursement. Our speakers review new and updated CPT codes for outpatient wound care coding, give you strategies to improve documentation and coding accuracy, explain which services can be reported separately, and discuss coverage and coding for hyperbaric oxygen therapy (HBO)

Marketing Oncology: Service Line Strategies for Marketers

This 90-minute webcast delivers insight from two healthcare marketing professionals, including a case study of the launch of Baystate Health's cancer care center, and a look at the ongoing marketing efforts that have earned the center a 99% excellent patient satisfaction rating.

Marketing Cardiology: Service Line Strategies for Marketers

Through examples and case studies of successful cardiology business models, our speakers show you how to identify your unique untapped market advantages to continually enhance and grow your cardiovascular services program.

Marketing to Physicians: Build Relationships to Increase Referrals

Through examples and case studies you'll learn both external and internal measures to maximize efficiency, get quality face time with physicians, and report measurable results.

Advanced Service Line Marketing: New Orthopedics Growth Strategies

This 90-minute program includes case studies and Q&A with speakers who have put theory into practice. Using the tools and techniques explained in the discussion, these facilities have differentiated their orthopedic programs by understanding the trends driving growth in orthopedics and finding the right niche for their market.

HIPAA Changes: New Compliance Strategies for New Marketing Models

Make sure all of your healthcare marketing efforts are compliant. Listen to HealthLeaders Media and two HIPAA compliance experts to review what you need to know about HIPAA, and discuss the challenges healthcare marketers face as regulations tighten.

Marketing Neurosciences: Service Line Strategies for Marketers

Listen to HealthLeaders Media for Marketing Neurosciences: Service Line Strategies for Marketers and hear ways to grab a bigger part of the neuroscience market share with a results-driven marketing plan. During this 90-minute program, speakers discuss how to prepare and implement a top-notch neuroscience marketing plan

5 Ways to Improve the Patient Experience at Your Hospital

Improving the healthcare experience is a matter of survival for all size organizations. During this 90-minute webcast, speakers share practical advice you can use today to align your brand promise with your brand experience.

Form 990H: Act Now to Protect Your Reputation

During this 90-minute HealthLeaders Media Webcast, experts in community benefit reporting and 990 Schedule H share what you need to know to tell your hospital's community benefit story in a compelling and positive way.

Strategic Marketing Lessons from Other Industries:

In tight economic times, you must innovate to stay ahead of the competition Memorial Hospital and Health System has worked with 30 top companies form outside of healthcare to learn innovative strategies to improve brand recognition and patient satisfaction, grow market share, and form business partnerships-and you can, too. Listen to HealthLeaders Media for this 90-minute webcast, Strategic Marketing Lessons From Other Industries: 5 Innovative Ideas That Work.

Proving Real ROI: The Bottom-Line Impact of Your Healthcare Marketing

As margins shrink in healthcare, your marketing dollars need to work harder than ever and need to generate revenue. However, many healthcare organizations view marketing as 100% overhead. As marketers you need to understand how to make the most of your budget, and how to provide hard numbers to communicate the worth of your efforts.

Use Call Centers to Grow Market Share and Measure Marketing ROI

No matter the size or budget of your facility, this program will help you overcome obstacles from leadership resistance to formulating the best growth and/or alignment strategy for your organization's call center. You'll learn how two hospitals successfully used their call centers to measure the ROI for all of their marketing efforts and you'll get valuable takeaways to begin the process at your own hospital or health system.

Case Studies in ER Marketing:

The ER is the front door to your hospital, accounting for a significant amount of admissions. And with about 70% of ER traffic as walk-ins, consumers have time to decide which hospital to choose for their care. If you have the right marketing message, consumers will choose you.

Marketing Obstetrics: Strategies for Service Line Campaigns

Obstetrics is a gateway service line—one that can bring years of downstream revenue. To capture and expand your facility's piece of this diverse market you need to distinguish yourself and market your strengths.

Marketing to Physicians: Increase Referrals and Grow Market Share

How do you get the attention of busy doctors and move from simply maintaining a "same old" physician relations program to creating a dynamic growth program? Whether your program is in its infancy or needs a boost, this 90-minute HealthLeaders Media Webcast will help you focus your physician sales strategy, increase referrals, get internal buy-in, and measure ROI.

Marketing to Boomers: Strategies to Build Loyalty Now

Bringing boomers into your revenue stream cannot be left to chance. You need smart, proven techniques to reach this key niche market. With such a dynamic demographic you need to reach out to them, engage them, get them into your facility, and build an ongoing relationship with them or your competition will.

Marketing Oncology: Strategies for Service Line Campaigns

During this 90-minute Webcast, expert healthcare marketers discuss the research and strategic planning that should be the foundation of any successful oncology service line campaign. Hear what made their campaigns stand out and what changes they plan to make to future campaigns. This firsthand, real-world knowledge will provide you with valuable information and advice for promoting your organization's oncology services.

Healthcare branding: Advanced strategies to overcome common challenges

This webcast discusses in advanced terms the challenges faced when creating a brand strategy and explains how to overcome them. Our speakers address common barriers to creating a brand strategy, including physician alignment, internal education and team-building, and finding the right partner.

5 Easy-to-use New Media Options for Healthcare Marketers

Listen to HealthLeaders Media for this 90-minute Webcast and find the right interactive media for your organization. Learn about new interactive media options to expand your reach and the techniques for successfully incorporating them. Hear from your peers who have found success with these methods. Most importantly, learn about new media you can control.

Marketing Cardiology: Strategies for service line campaigns

During this 90-minute Webcast, winners of the 2007 HealthLeaders Media Marketing Awards discuss the research and strategic planning that is the foundation of any successful service line campaign. They share how their cardiac campaigns were executed, from the first stage of planning to measuring final results. Hear what made their campaigns stand out and what changes they plan to make to future campaigns. This firsthand, real-world knowledge will provide you with valuable information and advice for promoting your organization's cardiac services.

Measuring ROI of Physician Relations:

During this 90 minute Webcast learn how to create a strong results-driven team and prove a positive ROI. Overcome the challenges of measuring the efforts of your physician relations team and develop the right ROI model for your program.

Posting Quality Data: How your hospital can make transparency work

During this 90-minute webcast, three of your peers will provide strategies and tools to manage the great disclosure debate as well as information on what data really matters, what to do with low scores, and how to explain it all to your customers.

HCAHPS for Marketers: Manage information not crises

Whether you're expecting your organization's scores to be top-notch or have room for improvement, this 90-minute Webcast will show you how preparation and planning now can help you craft appropriate media responses and prevent the release of patient satisfaction scores from turning into a public relations crisis.