Marketing
Sponsored Content
Word of Mouth Marketing:
Generate a buzz about your brand
Your Price: $239.00
Register for this webcast
presented on October 31, 2006
Get customers buzzing about your healthcare services.
Few healthcare marketing or branding efforts beat the power of personal recommendation. When customers have a positive experience at your hospital or healthcare system; they will come back and bring new patients with them. Word of mouth marketing not only builds brand recognition, but also leads to increased revenues, greater customer retention, and general public awareness.
Listen to the Webcast, Word of Mouth Marketing: Generate a buzz about your brand. During this program, our experienced presenters will provide tools and techniques for implementing word of mouth campaigns. Learn how to use satisfied customers and existing resources to spread the word about your healthcare services and build brand awareness.
Purchase this Webcast to get field-tested tips and strategies for
- collecting relevant information about your prospects and customers
- assessing and defining your organization's brand experience
- identifying and leveraging customer loyalists and buzz agents
- measuring the effectiveness of your efforts
You'll also walk away with a checklist of "must-have" tools to help get your word of mouth campaign off the ground!
Program Agenda
- Define your brand
- Decide what you want to be known for
- Audit your current experience delivery
- Assess patient satisfaction with the current experience
- Create an experience worth talking about
- Gather the data to identify and recruit influencers
- Monitor the buzz
- Find out what people are saying and where they are saying it
- Influence the discussion
- Engage your customers
- Employ the hallmarks of well-known buzz marketers
- Reward loyalists
- Attract new patients
- Measure the results
- Gauge the success of your word of mouth campaign
A Q&A follows the presentation.
Who should attend?
- PR, marketing, and advertising professionals
- Marketing directors, executives, and consultants
About our Presenters
Anthony Cirillo, CHE, ABC, is the principal for Fast Forward Consulting, an international healthcare marketing consultancy. Prior to launching Fast Forward, Cirillo served as chief marketing officer for a Wall Street healthcare startup and as chief marketing officer for several hospitals in the northeast U.S. A frequent contributor to HealthLeaders magazine, he has been on the forefront of major issues and trends facing healthcare: leveraging word of mouth and decreasing mass media dependence; price transparency and price packaging; and medical tourism being a few.
Mark Morse is a true entrepreneur. Now in his ninth year of agency ownership, Morse is the poster child for passionate marketers. Armed with an MBA from the University of St. Thomas, a scar from the dot.com era, and a wealth of brand experience, Morse provides the strategic and creative vision for Morsekode, an international branding/marketing/advertising agency in Minneapolis, MN.
Laurie Wilshusen is a marketing consultant at the Mayo Foundation for Medical Education and Research in Rochester, MN. Ms. Wilshusen has worked in healthcare marketing for nearly twenty years and has been with Mayo Clinic for the last seven. Working at Gallup and National Research Corporation, she has provided research consultation to some of the most respected names in healthcare. At Mayo Clinic, her responsibilities include brand and market research and patient satisfaction measurement. In her role as a market planner and strategist, she deeply respects the power of word of mouth and has spoken and published on the subject for several years.
