Leveraging Quality to Drive Commercial Business

Listen to HealthLeaders Media's Leveraging Quality to Drive Commercial Business.

This 90-minute Webcast explores the complexities of how various healthcare buyers perceive the quality of your services and how this impacts their purchasing decisions. Our expert speakers discuss strategies for targeting your brand messages to enhance these perceptions.

You'll get new ideas for developing effective promotions that build on quality. You'll also learn how St. Luke’s Health System, whose St. Luke’s Hospital was the 2003 Malcolm Baldrige National Quality Award winner, leveraged its quality brand to enhance its bottom line.

Program Agenda

1. The reality of how healthcare services are purchased
   1. How this affects your marketing strategy
2. Targeted marketing to each consumer constituency
   1. Employers
   2. Carriers
   3. Brokers
3. Create marketing efforts that align the interests of physicians
4. When the perception of quality is important and when it is not
   1. How a brand built on quality can improve your bottom line
5. How PR supports your quality initiatives
   1. New strategies to develop
   2. Audience identification
   3. Vehicle and message creation
6. Q&A

Who should attend?

Healthcare executives in marketing, planning, strategy, managed care, and business and product development; CEOs; COOs; CFOs; and department leaders.

Featured speakers

Corrine D. Everson is vice president of marketing and communications at Saint Luke’s Health System. Ms. Everson is dedicated to supporting St. Luke’s strategic goals with break-through marketing tactics. With over 20 years' experience in marketing, Everson has worked in for-profit and not-for-profit health care organizations for the past 17 years. At Saint Luke’s, Everson leads strategic marketing planning and implementation for the eleven-hospital system, including internal and corporate communications, media relations, Web-site and call center management, advertising development and placement, physician referral development, and employer/broker relations.

Robert Chamberlain is founder of Aegis in Nashville, TN. Mr. Chamberlain has headed the development of leading-edge technology and software applications developed to identify workforce health risks, financially quantify their impact on the bottom line, and execute initiatives designed to enhance employee health and corporate profitability. His efforts have been founded on the belief that "wellness" is an underestimated opportunity for American corporations to achieve a more productive workforce. Working with his company, healthcare providers and local employers establish mutually beneficial relationships that recognize the importance of risk identification, early detection, and prevention in the fight against disease and illness while holding an employer's investment in wellness accountable to the bottom line.

System Requirements and Program Materials

Please note that to fully benefit from the Webcast experience, you will need a computer equipped with an Internet connection, sound card, and the following browsers: Netscape Navigator 4.7 or Internet Explorer version 5 or higher.

You will receive presentation slides and other materials that you can print and distribute to all interested parties at your location.