Marketing
Sponsored Content
Integrate Advertising, the Web, and CRM at Your Hospital
Your Price: $249.00
Register for this webcast
presented on January 16, 2007
Target your marketing to increase customer loyalty.
Marketing your hospital is about more than communicating your message. It's about sending the right message to the right audience and creating lifelong customers.
Customer relationship management (CRM) technology allows you to do that.
How? By collecting data specific to your customers' needs. Send the man who checks "runner" on his form info about your new foot clinic. Send a new mother a special offer on your pediatric services. And, learn how to synergize this powerful tool with your current marketing efforts, like advertising and the Web.
Find out what integration can do for your brand.
Listen to HealthLeaders Media for the Webcast, Integrate Advertising, the Web, and CRM at Your Hospital. Hospitals that have already begun integrating CRM into other marketing efforts—like Rush University Medical Center in Chicago, which you'll learn about during this show—are discovering the unique value of this tool.
During this 90-minute interactive event, expert industry speakers, like Lori Allen from Rush, explore strategies and ways to use CRM with other advertising efforts to maximize customer retention and promote your hospital. Whether you've already introduced CRM at your facility or you've just heard the phrase and want to know more, this show will teach you the benefits of creating synergy among all of your marketing activities—from brand-building and awareness to image marketing and tactical lead generation.
Purchase this Webcast to gain expert strategies and advice that will help you
- create lifelong customers
- learn to integrate online strategies, advertising, and CRM
- make more efficient use of your marketing resources
- improve your ability to target the right audience and bring in new patients
- increase and measure revenue from marketing
- generate awareness of your brand and brand image
A Q&A session will follow the presentation.
Who should listen?
Advertising professionals; marketing directors; PR, marketing, and advertising agencies; advertising and marketing consultants; CMOs; CEOs; COOs; CFOs
Featured speakers
Lori Allen is senior director of marketing communications at Rush University Medical Center in Chicago, where she is busy with production of a major advertising campaign and its many associated projects. Ms. Allen looks forward to the new dimension in marketing that a CRM system will soon bring to her team. At Rush, she is responsible for marketing communications planning and execution. She oversees small editorial, design and community marketing teams and the call center. Lori has more than 20 years of broad healthcare communications experience in marketing, public relations, and corporate communications. Previously she served as regional director of public relations at Advocate Health Care in Chicago, where she held various PR and marketing communications positions for 13 years.
Shannon Curran is an account manager at Storandt Pann Margolis, a marketing communications agency dedicated to healthcare. At SPM, Ms. Curran leads the development of CRM strategies, and manages the implementation of her clients’ marketing communications plans. Previously, she was an e-media strategist at a global recruitment advertising agency.
Guy J. Miller has more than 25 years of national healthcare executive experience. Currently, Mr. Miller is president of REACH3 and partner-vice president of Third Wave Research, Inc., firms specializing in the creation of CRM strategy, client-controlled online CRM on-demand solutions, and digital asset management fulfillment.
System Requirements and Program Materials
Please note that to fully benefit from the Webcast experience, you will need a computer equipped with an Internet connection, sound card, and the following browsers: Netscape Navigator 4.7 or Internet Explorer version 5 or higher.
You will also receive presentation slides, and other materials that you can print and distribute for all of your peers at your location.
