Quality
Sponsored Content
Service Line Strategies Workshop: Orthopedics
Your Price: $379.00
Register for this webcast
presented on October 12, 2006
Gain a strategic edge on the competition.
Specialty service lines are critical to your hospital's success with orthopedics topping the list of must-have offerings. Orthopedics covers a large field of healthcare that addresses a variety of patient needs and requires that your hospital provide a suite of sub-specialty areas of treatment. But, with so many hospitals competing in orthopedics, you need specific strategies for each sub-specialty in order to strengthen your position in the market, build brand loyalty, and differentiate yourself from the competition.
Become the first choice for specialty orthopedic treatment.
Listen to HealthLeaders Media's Service Line Strategies Workshop: Orthopedics. This 90-minute Webcast focuses on growth and development of the orthopedic service line through sub-specialization strategies in three major areas: sports medicine, spine care, and joint replacement. Our expert presenters offer their advice for growth from varying perspectives: technology and finance, positioning and market strategy, and real-world experiences.
During this Webcast you will learn about
- Trends and forces driving demand for joint replacement, spine and sports medicine sub-specialties; utilization trends and demand projections
- Sub-specialty programming and development priorities to drive growth and profitability across inpatient, ambulatory and retail medicine environments
- Strategies for aligning and engaging physicians in programmatic development, clinical, and marketing initiatives
- Identifying and targeting strategic segments offering the best potential for growth
- Creating a relevant and differentiated competitive position
- Increasing consumer interest in and preference for your branded orthopedic services
- Identifying and leveraging unique channels to reach and influence consumers
Program Agenda
- Sports medicine
- Technology and innovation
- Rate of growth and profitability
- Positioning and differentiation yourself in the market
- Segmentation and consumer drivers
- Successful marketing strategies
- How it applies to your organization
- Spine care
- Technology and innovation
- Rate of growth and profitability
- Positioning and differentiation yourself in the market
- Segmentation and consumer drivers
- Successful marketing strategies
- How it applies to your organization
- Joint replacement
- Technology and innovation
- Rate of growth and profitability
- Positioning and differentiation yourself in the market
- Segmentation and consumer drivers
- Successful marketing strategies
- How it applies to your organization
- Physician relationships
- Q&A
Who should attend?
Service line managers; healthcare executives in marketing, planning, and business development; CEOs; COOs; CFOs; physician and department leaders.
About our Presenters
Karen Corrigan is the CEO and founding partner of The Strategy Group, a management consulting company specializing in competitive strategy in the health industry. Prior to the founding of TSG, Corrigan was the vice president of system development for Sentara Healthcare (Norfolk, Virginia), and previously held positions with Riverside Health System and Valley Health in Virginia. Today, her clients include health systems, hospitals, physician organizations, health plans, and other businesses in the health industry.
Ellen M. Komar RN, MPA, CNA, currently serves as the administrative director of the Orthopedic, Spine, and Women's Health Service Lines at Stamford Hospital in Stamford, CT. Komar has more than 20 years of clinical, operations management, and administrative experience in critical care and trauma. Over the past 10 years she has developed, implemented, and managed service lines for neurosciences, transplant, orthopedics, and spine. She holds a Bachelors Degree in Nursing and a Masters degree in Public Administration.
Steve Miff, PhD, is a vice president at Sg2, a forward-thinking health care research, consulting, and education company in Skokie, IL. Dr. Miff leads Sg2’s Orthopedics Intelligence Program. He brings to Sg2 a diverse background that includes academic and government-sponsored clinical research, experience in the administrative functions of a large hospital operating room, and participation in an orthopedic private practice. In addition to performing his role at Sg2, Dr. Miff is an Adjunct Professor in the Biomedical Engineering Department at Northwestern University, and he is on the 2006 Board of Examiners for the Malcolm Baldrige National Quality Award Program.
System Requirements and Program Materials
Please note that to fully benefit from the webcast experience, you will need a computer equipped with an Internet connection, sound card, and the following browsers: Netscape Navigator 4.7 or Internet Explorer version 5 or higher.
You will receive presentation slides, and other materials that you can print and distribute to all your peers at your location.
