How do you create a healthcare company that is known for being “superior” on some critical dimension? Indeed, there are few examples where the practice brand is more valuable and important in driving patient decision-making than the doctor brand.
Mehmet Oz, the doctor and TV personality known as Dr. Oz, has started meeting with senators to garner support for his nomination to lead CMS. Oz was on Capitol Hill Tuesday and told POLITICO he met with key moderate Sen. Susan Collins (R-Maine) and Sen. Marsha Blackburn (R-Tenn.). His visit coincided with the Senate Finance Committee's narrow vote to advance Robert F. Kennedy Jr.'s nomination to serve as HHS secretary. The Finance Committee will also decide whether Oz will lead CMS. President Donald Trump named Oz to lead CMS in November.
As President Trump takes the reins of the federal government, one of the agencies in turmoil is the National Institutes of Health — the world's leading public funder of biomedical research.