As the primary communicators to patient communities, marketers play a critical role in bringing diversity, equity, and inclusion (DEI) to the forefront of healthcare.
For 27 years, the name Centura Health has stood atop hospitals in Colorado, one of the largest systems in one of the nation’s most competitive healthcare markets. And it will disappear in the coming months.
A news release earlier this month announced that the Centura name, logo and brand "will be retired over the next year." The reason for its demise is due to the divorce of the two separate health systems whose partnership created the Centura joint venture in the first place — CommonSpirit Health and AdventHealth.
You might struggle to attract new patients if you don't adequately promote your practice online and offer the care experiences that most consumers expect in this digital age. All of the health information that is easily available online today empowers consumers to select the best provider available. It takes a robust digital marketing strategy to differentiate your practice as the most visible and preferred in their eyes.
Amazon's pharmacy unit said it will automatically apply coupon discounts for insulin as the Biden administration seeks to expand access to lower prices for the life-saving diabetes medication.