BJC Health (formerly BJC Health System) today unveiled its new evolved brand, dropping the word 'System' from its name and logo. The new brand unites the organization’s two regions, BJC HealthCare in the East and Saint Luke's in the West, under a cohesive identity. Additionally, BJC Health adopted the new tagline, 'Because every moment deserves exceptional care.' The updated brand and tagline represent BJC's commitment to compassion, consistency, and teamwork in every interaction and function across the organization.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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