Hospital CEOs must proactively address areas where trust may be lagging within their organization and communities to ensure they can deliver care and operate effectively.
Public confidence in physicians and hospitals has recently plummeted, driven by perceptions of profit motivation, politicized messaging, and frustrating care experiences.
In the latest installment of HealthLeaders' The Winning Edge series, Glencoe Regional Health CEO Ben Davis and Vernon Health CEO David Hartberg share how they're rebuilding public trust by first identifying specific trust gaps and then implementing clear, plain-language communication, expanded access to care, and internal culture strengthening to foster both staff and patient confidence.
Jay Asser is the CEO editor for HealthLeaders.
KEY TAKEAWAYS
Strategies that CEOs can use to generate credibility include enhancing transparency, addressing social determinants of health, empowering frontline staff, and celebrating internal successes.