Traditional healthcare is rooted in generalized care plans, third-party payers and overwhelmed providers and is not built to meet the individual needs of today's patients. Direct-to-consumer healthcare companies, also called direct-to-patient or on-demand care, are taking advantage of this market gap to connect patients directly with providers for more affordable, personalized care.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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