Measles cases nationwide have reached 2,012, the CDC reported last week, as outbreaks in Arizona and South Carolina continue to grow and three other states alert the public about airport exposures. The U.S. total reflects 54 new cases, as the country teeters on the brink of losing its measles elimination status—which it earned in 2000—next month. This year's total is the nation's highest since 1992, when officials reported 2,200 cases. Coordinated vaccination efforts led to a precipitous drop in cases in the ensuing decades, but vaccine skepticism in recent years has spawned the disease's resurgence.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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