With the increasing use of technology in healthcare, the communication methods between nurses and leadership have evolved to include social media.
HealthLeaders spoke to Caitlyn Obrock, system director of workforce strategy and scheduling at SSM Health, and Andrea Zimmerman, marketing program manager at SSM Health, about the health system's team of nurse influencers. Tune in to hear their insights.
G Hatfield is the CNO editor for HealthLeaders.
KEY TAKEAWAYS
In 2023, SSM Health assembled a social media influencer team to recruit while telling the story of SSM Health and to communicate better with their workforce.
The nurse influencers were chosen internally with the goal of balancing the organization's brand with being able to connect with individuals and creating engaging content.
CNOs must get started on social media and avoid shying away from the hard things that organizations go through, while amplifying the important voices and stories coming out of their organizations.