Students know they want to be in service of people, but they don't necessarily know they want to be doctors, says this CMO.
On this episode of HL Shorts, we hear from Dr. Lindsay Mazotti, chief medical officer of medical education and science at Sutter Health, about how CMOs can build pipelines for residents into the healthcare industry to attract new physicians. Tune in to hear her insights.
G Hatfield is the CNO editor for HealthLeaders.
KEY TAKEAWAYS
CMOs should develop K-12 programs, community college programs, and very deliberate outreach to community organizations to get people interested in becoming doctors.
Health systems should invest in branding to show the community who they are and what the organization stands for.