Social media is here to stay, and CNOs must adapt.
In an era where nurses and healthcare workers are not just caregivers but content creators, social media has become a double-edged sword—an unfiltered window into the world of healthcare, wielded with equal parts power and peril.
With nursing’s reputation as the gold standard of ethics slipping, CNOs must step into a new role: social media strategist. The same platforms that spark division can also inspire collaboration if approached with transparency and purpose.
Here are three ways CNOs can utilize social media.
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G Hatfield is the CNO editor for HealthLeaders.
KEY TAKEAWAYS
CNOs and nurse influencers are ultimately working towards the same goal and should collaborate with one another to discuss challenges and share solutions.
CNOs should get involved with social media and use their voice and style to share best practices, successes, and meaningful recognition to nurses on their teams.