In 2025, CNOs need to begin leveraging social media as a tool for connection with their workforce and the public.
According to Rebecca Love, chief nursing officer and nurse influencer, and Dr. Marion Leary, nurse innovator and also a nurse advocate, there are several steps that CNOs can take to begin getting comfortable with posting online.
First and foremost, Leary recommended understanding what point of view you want to post from. Leary also suggested starting with a buddy, or someone you can run posts by before hitting 'send' or 'schedule.'
Leary and Love's third tip is to distinguish between your personal and professional social media, and to decide which you're going to post as. Love also recommended leaning into your nursing expertise and into the subject matters that you're most passionate about. The most important part as well is to actually engage with the audience.
Here are 5 posting tips for CNOs.
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G Hatfield is the CNO editor for HealthLeaders.
KEY TAKEAWAYS
CNOs need to engage on social media to be the voice of nursing in the public eye.
Nurse leaders can use social media to engage with frontline nurses and bridge communication gaps between them.
CNOs should determine what point of view they want to post from, and then have a buddy from their health systems who can review posts before they go live.