Cost savings, patient preferences propel home-based services

Seventy-eight million Baby Boomers will soon hit retirement age, according to the National Association for Home Care and Hospice, and a large percentage of them will need help to remain independent in their own homes. There enters home healthcare, a $53 billion industry that delivers home-based medical services to 76,000 Americans. Efforts to contain costs and a growing consumer preference for care in the home are key factors in this growing healthcare sector.